Image quality is my number one tip. Make sure the image is high quality (not blurry) and it looks good on your grid (ask yourself does it flow with the image before it?) and matches with the overall aesthetic.

Hashtags are a great way to reach a niche audience. Use a few of the most important hashtags where appropriate within the caption and then paste up to 30 hashtags in the first comment of your post.

Stories are a fun way to engage your audience in recent activity. Share ‘behind the scenes’ content or get creative with campaigns and videos i.e. share a sneak peak of your ‘new post’ on your grid to redirect your followers to your insta page.

These Insta tips are important in boosting engagement of your targeted audience and current followers. Ensure you use the best quality camera that is available to you, a professional camera would be the ideal option for maximum aesthetics of your grid.

Instead of using ‘general‘ hashtags, use hashtags that are directed more toward the audience you want to reach i.e. hairdresser and add the location on the end and this way it is easier to reach your niche audience.

Make sure to utilize all the options that stories provide you i.e. the hands-free option is a great way to make short videos of recent activity or a way to discuss your latest project with your followers and overall making your stories look more professional.

Finally, have fun with it, you don’t want to get too bogged down in the specifics!