An emoji costs how much?

In time for Superbowl 50 – Twitter has struck deals with brands such as Pepsi and Budweiser to have two distinct emjois for the event.


The amount estimated to have been paid by these brands, is a seven figure sum.

Our opinion, it’s a creative option to reach out to another audience during a major event. So long as the emoji’s aren’t hijacked or used inappropriately (which in itself can be difficult to track), it may see a rise in brand awareness and potentially translate to sales.

So, is this a wise marketing / PR move to capitalise on an event that will be discussed globally?

Let us know what do you think.

Full story here. 

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