An emoji costs how much?

In time for Superbowl 50 – Twitter has struck deals with brands such as Pepsi and Budweiser to have two distinct emjois for the event.

Emoji.png

The amount estimated to have been paid by these brands, is a seven figure sum.

Our opinion, it’s a creative option to reach out to another audience during a major event. So long as the emoji’s aren’t hijacked or used inappropriately (which in itself can be difficult to track), it may see a rise in brand awareness and potentially translate to sales.

So, is this a wise marketing / PR move to capitalise on an event that will be discussed globally?

Let us know what do you think.

Full story here. 

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