Video marketing in 2017

Recently I contributed my thoughts to a piece on Video Marketing and Social Media in 2017.

As I see it, video MUST be a part of your social media and general marketing activities. If only for the higher levels of engagement it offers.

As the article points out “A study of Australian users revealed that social media users watch 51 minutes of video content every day.”

If you’d like to read more about my thoughts CLICK HERE. 

To discuss how video marketing can help you business, contact Pursuit Communications today, for an obligation free consultation.

Three tips to take your Instagram account to the next level

If you’ve joined me over on Instagram you would have seen my three tips for taking your Instagram account to the next level. 

Here’s a wrap-up of what I covered.

  1. ROCK your biography. This is your chance to highlight what it is you do. Use strong words and make sure the link drives traffic to your product or service AND you’ve referred to it in your most recent post.
  2. Style your posts. Check out our feed as an example.  Keep it consistent, don’t make it too hard to replicate (remember you’re going to be using this style day-in and day-out!) and make sure it’s easy on the eye. No harsh colours or hard to read fonts. 
  3. Use other apps to UP your game. There are so many apps out there to make the most of your images. My current favourite app? Adobe Spark. It takes your images to the next level! 

 

If you like these tips and you’re trying to decide which channel best suits you sign up to the “Which Social Media Channel is for Me” service. Alternatively, if you’re looking for more direction on Instagram or Facebook why not sign up to our Social Media Audit. 

 

Wrap-up of my FriYAY Instagram LIVE session

If you didn’t see yesterday afternoon’s FriYAY chat over on Instagram never fear, I’ll be hosting another FRIYAY chat on the 28th at 5.00 PM!

Here’s a summary of what you missed from yesterday.

PURSUIT LAUNCHES ONLINE OFFERINGS!
That’s right, here on this very website I’ve now listed 11, yes 11, different services for you to choose online and book.

If you’ve been asked to improve the awareness of your company’s brand, build a social channel or you’re looking for an engaging speaker, there’s something there for you!

Click here to see the offerings, book a session and see how your business can benefit.

Blogs / podcasts:

Next up I covered just some of the podcasts and blogs I listened to or read this week.
*I’m purchasing Mark Schaefer’s book KNOWN after listening to his talk from #SMMW17. It had that much of an impact on me. I shared my key takeaway points about his presentation.

* Guy Kawasaki is an evangelist who also spoke at SMMW17, if you can listen to any of his previous talks I highly recommend it.

*The podcast regarding Instagram advertising is from Social Media Examiner – featuring Jenn’s Trends.

General news:

Finally, I covered three hot topics
*See my post on the Pursuit Facebook page about Mindy Kaling’s non-brand advertisement. I think it’s a winner.
*475 Visas and PR and marketing space, I shared my thoughts on this topic.
*LOGIES Weekend! Watch out #Melbourne I talked about who might nab the TV WEEK Gold Logie.

That’s a wrap – have a great weekend!
See you all next week at 5 PM FRIDAY on INSTAGRAM

Launch of my FREE Consultation

On the PURSUIT COMMUNICATIONS Instagram account this morning I announced the LAUNCH of my FREE 10-minute consultation offering.

I’ve created this for those of you out there who aren’t quite sure if PR is right for your business, but you’re hesitant to speak to someone because you think you may be corralled into a campaign.

Perhaps you’ve tried PR before but it didn’t quite achieve what it was your were after and you know you have to do something to get your business out there, but how? Social media? PR? A combination?

Ask Pursuit.

So what are you waiting for?

It’s obligation free and you’ll get some great tips to take with you to drive your business to the next level.

CLICK HERE TO BOOK 

Pre-produced Snapchat content on the way

Yes, you read correctly!

Snapchat has released details of “Memories” which is being rolled out over the coming months.

Essentially you can create your content and then save it to memories to share at a later date, there’s also a preview of a private folder “for my eyes only”!

Have you jumped on Snapchat yet? Let us know your username in the comments.

Have a look at the details HERE: http://www.prdaily.com/Main/Articles/21042.aspx?utm_medium=email&utm_source=Savicom&utm_campaign=1467991800.81678&utm_term=http%3A%2F%2Fwww.prdaily.com%2FMain%2FArticles%2F21042.aspx

 

Instagram beats Twitter

Instagram now has more than 500 million users, including 300 million daily active users.

What this says is that while their subscriber base has now surpassed Twitter’s, the number of active users is far less, so not as many people are actively posting / participating in using this channel.

Tell us in the comments, do YOU use Instagram?

Do you have a business account or a personal account?

What’s your favourite Instagram account?

If you would like assistance with creating brand awareness for your business via Instagram, CONTACT US today.

Original article

New Emojis on the way

We’ve heard via various social media news sites that some new emojis are on the way.

The release date is slated for June 21st (US time) and the new emojis will add to the already expansive image collection.

For those brands associated with health the “sneezing face” emoji will be popular, as will the man in tuxedo for wedding businesses, just as the handshake will be popular for businesses of all sizes!

For a look the new emojis being released click here.

Remember we can assist your business with its social media needs, contact us TODAY. 

Instagram changes

So the changes we’ve been discussing have started to appear on a number of users accounts.

Along with the change in people’s feed, is the change in logo for the app.

Much has been said about the logo, comparing it to a vintage template for Microsoft’s PowerPoint.

If your business wants engaging Instagram posts, contact us, we can consult your business to create “share-worthy” images.

 

Read more on the Instagram changes here. 

Bumper adverts that can’t be skipped

Some news from Google today about the latest development in getting YOUR product in front of a captive audience.

Read more about the new 6 second non-skipable adverts on video platform from Google here.

What are your thoughts?

Do you find adverts on YouTube frustrating? Have you ever bought anything after watching an advert on YouTube?

Tell us in the comments below.