“Use page as…”

If you manage more than one page on Facebook, you’ll have noticed that the “use page as…” feature has gone.

At the time of writing this, Facebook hadn’t addressed this. Which is very disappointing. To be able to comment on posts as the page, without having to like those pages on a personal account made life so much easier.

It seems that Facebook is trying to drive engagement through “Pages Feed”.

If you look on the left hand side of a page that you manage you’ll see this… (image below!)

Screen Shot 2016-04-04 at 5.30.46 pm

If you click on this, you’ll then go to a new screen and see this

Screen Shot 2016-04-04 at 5.32.22 pm

Despite the fact that the page may have already “liked” pages, this new step is encouraging a different type of engagement.

Only time will tell if Facebook will bring back the “use page as…” feature.

What are your thoughts?

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