Video marketing in 2017

Recently I contributed my thoughts to a piece on Video Marketing and Social Media in 2017.

As I see it, video MUST be a part of your social media and general marketing activities. If only for the higher levels of engagement it offers.

As the article points out “A study of Australian users revealed that social media users watch 51 minutes of video content every day.”

If you’d like to read more about my thoughts CLICK HERE. 

To discuss how video marketing can help you business, contact Pursuit Communications today, for an obligation free consultation.

What is Public Relations – a 2017 definition

This week on our INSTAGRAM (link opens new tab!) account I’ve been highlighting the critical elements of Public Relations in 2017.

The Public Relations Institute of Australia (PRIA) defines Public Relations (PR) as: “the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation (or individual) and its (or their) publics. It’s the key to effective communication in all sectors of business, government, academic and not-for-profit.” 

How does that translate into simple terms in 2017?

It’s the art of communicating.

Yes, I believe there is an art to communicating and getting your message across.

A “good” PR practitioner knows who (how to drill down to your audience) to target, where (which outlets) to target, when (when is the best time to reach these media outlets and when is the best time for placement) to target your message.

Given the ever-increasing dominance of social media, messages can and must be shared across these channels as part of a comprehensive and effective PR campaign.

There’s no argument that the media landscape is incredibly “noisy”, in that through channels such as Facebook, Instagram, Twitter, and Snapchat (to name a few) having your share of voice is becoming more difficult.

That being said, there IS a way to get your product or service seen by your ideal customers. Talk to the experts (that’s the Pursuit Communications team!) about how we can create a tailored service to meet and achieve your goals.

For as little as $75 you can have a consultation (link opens new tab!) with me, Brooke Simmons, to explore what options will best deliver results for your business.

BONUS:: BOOK a session now (we’ll talk over Skype or Facetime or over coffee if you’re between Newcastle & Sydney) and I’ll provide a FREE 10-minute social media makeover (or beginners tips if you’re just starting). Valid until 1/6/2017.

Update on Facebook pages

A while ago we posted on the changes Facebook made to business pages and how you access other pages through your business page.

You can find this post here.

The team at Social Media Today contacted Facebook about returning the function to “use as page”, the response is below.

UPDATE: Facebook responded to our request, though only to confirm the change had been put into effect, not why. Here’s their response:

“We’ve deprecated the ability to login and use Facebook as the Page you manage. However, we’ve built parallel features to enable you to do all of the same things you could previously do, without requiring you to use Facebook as your Page.

Using Business Manager is one great option. The following link will instruct you on how to set up Business Manager.

If you would rather not go that route, this article from our Help Center describes how to post, like or comment as your Page:”

So, it appears that Facebook is sticking with their decision to remove the ability to “use page as”.

If your business needs social media assistance, we can help – contact us today to discuss possibilities.

Pay Per Click – Is it worth it?

We read an article today that really opened our eyes to the benefits of pay per click advertising.

Now, before we get much further, we do believe that any activity MUST have a “share” across advertising, PR and marketing. To maximise the most out of your message, it makes sense to have a comprehensive campaign.

So, back to Pay Per Click (PPC), the one point in this article that really stood out for us, was the fact that with the ability to focus on a certain audience, your message can be heard by those who you want to SPECIFICALLY target.

Which seems simple enough, but imagine being able to target people aged 18-23, who have purchased a coffee in the last week. If you own a bakery, that audience clearly is “hungry” so why not target them?

Spending otherwise means that you’re potentially reaching an audience that really isn’t interested.

Want to know more?

Contact us today to discuss how we can leverage your advertising message through PR and social activities.

Link to article – 4 ways PPC benefits your business.


“Use page as…”

If you manage more than one page on Facebook, you’ll have noticed that the “use page as…” feature has gone.

At the time of writing this, Facebook hadn’t addressed this. Which is very disappointing. To be able to comment on posts as the page, without having to like those pages on a personal account made life so much easier.

It seems that Facebook is trying to drive engagement through “Pages Feed”.

If you look on the left hand side of a page that you manage you’ll see this… (image below!)

Screen Shot 2016-04-04 at 5.30.46 pm

If you click on this, you’ll then go to a new screen and see this

Screen Shot 2016-04-04 at 5.32.22 pm

Despite the fact that the page may have already “liked” pages, this new step is encouraging a different type of engagement.

Only time will tell if Facebook will bring back the “use page as…” feature.

What are your thoughts?

Facebook wants you to have a Happy Birthday

So in news overnight, Facebook has announced a new feature.

They’re launching a Happy Birthday Cam (Camera) feature so you can now record a message for your friends and post it to their wall.

It will certainly take more effort to write HBD (Happy Birthday) a trend many younger users post on friends walls on their special day.

Do you think this is Facebook trying to take over where Snapchat, Flipagram and others occupy? Let us know in the comments below.

Read the full article here


Facebook news…

The latest updates from the world of Facebook:

Algorithm changes

The algorithm that calculates what news stories you see in your feed is set to change (again!).

“The posts you see first will be determined by the likelihood you’ll want to see a particular update, as well as how likely you are to engage with a post — via Liking, commenting or sharing,” Says Karisha Bell of Mashable.

For brands, this means it’s VITAL for your followers to engage with your posts, encourage your likers to “like”, “comment” or “share” your posts as frequently as possible (without over-doing it).

If you need assistance in this space Contact us. 

Australian Facebook user figures have hit 15M. 

That’s right, there’s 15 million Australians registered on Facebook, so if your brand doesn’t have a presence on this channel it’s potentially missing out.

Again, we can assist with building a Facebook presence and content for your brand. Contact us. 


Algorithm changes

Australian Figures