Recently I contributed my thoughts to a piece on Video Marketing and Social Media in 2017. As I see it, video MUST be a part of your social media and general marketing activities. If only for the higher levels of engagement it offers. As the article points out "A study of Australian users revealed that … Continue reading Video marketing in 2017
This week on our INSTAGRAM (link opens new tab!) account I've been highlighting the critical elements of Public Relations in 2017. The Public Relations Institute of Australia (PRIA) defines Public Relations (PR) as: "the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation (or individual) and its (or their) publics. It's … Continue reading What is Public Relations – a 2017 definition
A while ago we posted on the changes Facebook made to business pages and how you access other pages through your business page. You can find this post here. The team at Social Media Today contacted Facebook about returning the function to "use as page", the response is below. UPDATE: Facebook responded to our request, though only … Continue reading Update on Facebook pages
We read an article today that really opened our eyes to the benefits of pay per click advertising. Now, before we get much further, we do believe that any activity MUST have a "share" across advertising, PR and marketing. To maximise the most out of your message, it makes sense to have a comprehensive campaign. So, … Continue reading Pay Per Click – Is it worth it?
If you manage more than one page on Facebook, you'll have noticed that the "use page as..." feature has gone. At the time of writing this, Facebook hadn't addressed this. Which is very disappointing. To be able to comment on posts as the page, without having to like those pages on a personal account made … Continue reading “Use page as…”
So in news overnight, Facebook has announced a new feature. They're launching a Happy Birthday Cam (Camera) feature so you can now record a message for your friends and post it to their wall. It will certainly take more effort to write HBD (Happy Birthday) a trend many younger users post on friends walls on their … Continue reading Facebook wants you to have a Happy Birthday
The latest updates from the world of Facebook: Algorithm changes The algorithm that calculates what news stories you see in your feed is set to change (again!). "The posts you see first will be determined by the likelihood you'll want to see a particular update, as well as how likely you are to engage with … Continue reading Facebook news…