Liking the new Instagram changes…

We’ve all had some time to digest the fact that Instagram has removed likes in what is being called a “test” across seven countries. 

In case you missed it, no longer will you be able to see how many times an image (that isn’t yours) has been liked or viewed that has been posted by someone else – unless you’re looking at Instagram on a desktop computer!

You’ll be able to see WHO has liked the post in some circumstances when people you follow like an image from an account you follow. 

The

I think this is a fabulous step from Instagram /Facebook. 

Why?

Because for many of us, (including yours truly) we’re guilty of focusing on the number of likes our content receives rather than the content itself.

Speaking of content – it’s all well and good to post the things we love but business accounts are about the customers and what *they* want. In short, post the aesthetically pleasing pictures on your personal accounts. 

I’m not saying that your business account should be a “hodge-podge” of images, but it should serve your followers well. 

Employ a local photographer for a day, have a plan of what sort of shots you want to get and then you’ll have social media content for at least a couple of months.

So, now that the number of likes has been removed, what will this mean for metrics? 

In short, nothing. 

Some influencers may argue with that point, but you’ll still have the data in the back-end, so in my opinion, it’s a moot point. 

While it’s been called a “test”, I don’t think we’ll see likes come back in the way they were.

My thoughts? In the future, I think Instagram will allow business accounts to see the numbers, perhaps not directly under the image but perhaps somewhere on the home screen.

Perhaps the whole issue is best summed up by this quote;

“Change the way you look at things and the things you look at change.” – Dyer.

 

Three things I love about Twitter

I thought it was about time we looked at a social media channel that isn’t Instagram!

I thought I’d share three reasons why I love Twitter. I know, for some, Twitter doesn’t get the best “wrap” but in my opinion and in my industry, it really is a go-to source.

  1. Relationships formed with people – I’ve made some great friends in RL via Twitter and some people I’m yet to meet. Twitter allows you (like other channels) to connect and voice an opinion. (I’ll come to this later). What I like about it is being able to find people who share a common interest and connect with them. Sure you can do this on other channels too, but for me, Twitter is one of the better places to do this.
  2. Following breaking news & trends – After switching on the radio when there’s a major breaking story, I’ll jump on Twitter straight away, enter a relevant hashtag and monitor the news. When searching for trends for our clients, I can see what their competitors are tweeting (if indeed they are on Twitter) and see how the conversation is tracking in any particular space.
  3. The opinions – Okay, so this has its good and bad aspects to it. Again, just like on any social media channel, you’ll have your “negative nellie” and unfortunately you’ll have trolls too. BUT this aside, being able to converse in a space with opinions  from right across the globe, really can open your eyes.

So, is Twitter for you? Well it all depends, what industry you’re in and ultimately what you’re hoping to achieve by joining Twitter.

If you’d like to see if Twitter is for you – select our WHICH SOCIAL MEDIA CHANNEL IS FOR ME package and we’ll provide insights as to where we believe you should focus your attention.

Launch of my FREE Consultation

On the PURSUIT COMMUNICATIONS Instagram account this morning I announced the LAUNCH of my FREE 10-minute consultation offering.

I’ve created this for those of you out there who aren’t quite sure if PR is right for your business, but you’re hesitant to speak to someone because you think you may be corralled into a campaign.

Perhaps you’ve tried PR before but it didn’t quite achieve what it was your were after and you know you have to do something to get your business out there, but how? Social media? PR? A combination?

Ask Pursuit.

So what are you waiting for?

It’s obligation free and you’ll get some great tips to take with you to drive your business to the next level.

CLICK HERE TO BOOK 

La La Land & Public Relations

n the 2016 film La La Land, one of the first songs is “Someone in the Crowd”. If you haven’t seen the film or heard the song, do yourself a favour, and have a quick listen. (Note: link opens Spotify)

While listening to the song on my way to a meeting, I found some very clear comparisons between the song and public relations and it’s not hard to see some of the connections.
You got the invitation You got the right address
If you’re on the guest list, you’re well on your way to connecting with those who will help you get to where you want. You may think at that particular point “what am I doing here?”, you never know, in the future, you may just thank your “past self”!

A little chance encounter
Could be the one you’ve waited for

We’ve all been at events where we meet that one person, who is exactly who we needed to meet. Whether it’s someone who can connect you with someone else or indeed the person you’ve tried to track down, that “Someone in the crowd” could be at that party, business event or even at your local coffee shop!

Tonight we’re on a mission
Tonight’s the casting call
If this is the real audition
Oh, God, help us all

Everyone has a goal at every event they attend. It might be as simple as having a good time, however in the business world, attending an event usually has a purpose. If you’re there to network, catch-up with some business associates or to introduce a new contact to some of your contacts, there’s a goal to meet and it’s always “the real audition” so it’s vital you present your best self!

You make the right impression
Then everybody knows your name
We’re in the fast lane

This is relatively easy to “translate”. If you present your best self, the word of mouth recommendations will “speak for themselves”. (sorry bad pun!) Once you’ve made that great first impression, you’ll be on your way to success.

Someone in the crowd could be the one you need to know
The one to finally lift you off the ground
Someone in the crowd could take you where you wanna go

Finally, that someone in the crowd could be the person you’ve been looking to meet. If you see someone standing on their own at an event, go and talk to them, you never know how they might be able to help you in taking you to where you want to go!

Key takeaway points:

*GO to that event, you may not feel like, but you never know who you’ll meet and how they might be able to help.

*Always present your BEST self. Just because you may be seeing some of the same faces, it’s no excuse to slack off in your appearance.

*Don’t forget the incredible value of word-of-mouth referrals. You make the right impression one, that one person has the potential to increase your business ten-fold. Don’t be afraid to ask for referrals or indeed a recommendation on LinkedIn.

If you’re thinking about GROWING your profile look at my “Grow with PR” session  it could be the next best step you make for your business. 

 

“Use page as…”

If you manage more than one page on Facebook, you’ll have noticed that the “use page as…” feature has gone.

At the time of writing this, Facebook hadn’t addressed this. Which is very disappointing. To be able to comment on posts as the page, without having to like those pages on a personal account made life so much easier.

It seems that Facebook is trying to drive engagement through “Pages Feed”.

If you look on the left hand side of a page that you manage you’ll see this… (image below!)

Screen Shot 2016-04-04 at 5.30.46 pm

If you click on this, you’ll then go to a new screen and see this

Screen Shot 2016-04-04 at 5.32.22 pm

Despite the fact that the page may have already “liked” pages, this new step is encouraging a different type of engagement.

Only time will tell if Facebook will bring back the “use page as…” feature.

What are your thoughts?

Instagram changes…

So today Instagram announced that it’s changing it’s algorithm. (Sigh)

Media reports are stating:

“Instagram said that the change would not be quick or jarring, and that it would start the shift in a series of small tests with a single-digit percentage of user groups before deciding whether to introduce the changes broadly.”

So what’s the change??

Well you’ll see “more popular posts” at the top of your feed, according to the way you interact with other accounts.

Our thoughts?

Don’t panic…YET!

The “authentic” way of viewing posts is great, you’ll get no argument from us on that front.

However, after talking to one of our favourite tech-gurus he’s offered this thought.

On Facebook, you can elect to be notified when a page / personality etc posts something on Facebook, I’d be surprised if Instagram didn’t offer a similar option. 

We tend to agree with this.

So what do you do now?

Immediately reinforce to your audience your authenticity, your appreciation for them.

We can assist with this transition and can help your business move through this developmental stage of Instagram.

Contact us TODAY.

Link to Instagram Blog

Link to NY Times article