Last week Sea FM on the NSW Central Coast let go their breakfast team “Paddy & Ciel”.

There was no warning the team was leaving, there was no “farewell show”, no hooplah that you would normally expect with a breakfast radio team departing their post.

Since then 99% of their Facebook posts have contained complaints about the sudden departure of the ratings winning team.

Today, Sea FM posted this comment of their Facebook page:

“Hey Guys, Ryan the Sea FM boss here. Thanks for all of your support for Paddy and Ciel, not only were the team really touched by it but it reminded us all at Sea FM how much you love the guys and just how high the standard has been set.

Never fear, we have some BIG plans for Sea FM and we are committed to giving you the Central Coast’s freshest and entertaining breakfast show in 2013. Stay tuned for more…”

The comments have ranged from angered, to disappointed to simple frustration. It’s easy to see why. With little or no communication as to the reasoning behind this decision listeners have taken to Facebook to vent their frustration and as time progresses we WILL only see MORE of this.

EDIT: This message has been posted in response to the multiude of comments requesting Paddy & Ciel make a return in 2013.

“Thank you for all your comments, the new breakfast show will be local. We’re proudly local and will continue to offer the best shows on Central Coast radio. An announcement to be out in the next few days. Ryan Sea FM Boss”

The point being, communication is KING! Especially via social media.

Don’t believe us?

Watch this…

This unfortunate situation with Paddy & Ciel just highlights the information in the video above.

It certainly looks like the power of social media will continue for some time to come.