Now more than ever we need to communicate

I’ve blogged in the past about the importance of saying “thank you” and whenever I meet a potential client (or an exisiting one) we discuss the importance of a variety of communications channels to get their message across to the public.

In this time of COVID-19, NOW more than ever we need to communicate. Staying silent isn’t an option.

That’s not to say that you should be “taking up airspace” online for the sake of it. What you’re saying needs to be planned, it needs to be considerate of your customers and their needs /wants and ultimately it needs to be informative.

Now’s the time to consider an auto-reply in your inbox, stating if you’re operating to regular hours or have adjusted your schedule due to the conditions. You’ll also want to share updates on your social media pages, including the best way customers can reach you.

You should communicate to your customers, suppliers and business contacts any changes to your operating hours and letting them know of any new services /products you have. Communication is key, you never know who you know who might need something your have in stock or that you provide as a service.

Finally, now’s the time to consider updating your header images for your social media pages. Something that summarises your hours (perhaps text overlayed on an image of your product or a relevant image relating to your services).

If Pursuit Communications can be of assistance to help you communicate your new offerings to the media (and generate hype and awareness through media exposure) then get in touch TODAY.

Don’t believe in social media? Read this…

Last week Sea FM on the NSW Central Coast let go their breakfast team “Paddy & Ciel”.

There was no warning the team was leaving, there was no “farewell show”, no hooplah that you would normally expect with a breakfast radio team departing their post.

Since then 99% of their Facebook posts have contained complaints about the sudden departure of the ratings winning team.

Today, Sea FM posted this comment of their Facebook page:

Hey Guys, Ryan the Sea FM boss here. Thanks for all of your support for Paddy and Ciel, not only were the team really touched by it but it reminded us all at Sea FM how much you love the guys and just how high the standard has been set.

Never fear, we have some BIG plans for Sea FM and we are committed to giving you the Central Coast’s freshest and entertaining breakfast show in 2013. Stay tuned for more…”

The comments have ranged from angered, to disappointed to simple frustration. It’s easy to see why. With little or no communication as to the reasoning behind this decision listeners have taken to Facebook to vent their frustration and as time progresses we WILL only see MORE of this.

EDIT: This message has been posted in response to the multiude of comments requesting Paddy & Ciel make a return in 2013.

“Thank you for all your comments, the new breakfast show will be local. We’re proudly local and will continue to offer the best shows on Central Coast radio. An announcement to be out in the next few days. Ryan Sea FM Boss”

The point being, communication is KING! Especially via social media.

Don’t believe us?

Watch this…

This unfortunate situation with Paddy & Ciel just highlights the information in the video above.

It certainly looks like the power of social media will continue for some time to come.