Capitalising on trends

It shouldn’t come as any surprise that someone has capitialised on our love for “The race that stops the nation” – The Melbourne Cup and created an application (or app) avaliable through the iTunes store.

The app (note: link will open iTunes) provides a sweep organiser, the ability to upload photos from your Melbourne Cup activities and a form guide. On the one hand for those that are going to be at the races – wether in Melbourne, Sydney, Brisbane – wherever this app could prove useful. Alternatively this app could be seen as just as another money-draining pointless app.

What are your thoughts on apps that capitalise on trends, events and the like?

Do we need them? Is it just another way for us to drain our pay-check on something trivial and useless?

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