So in news overnight, Facebook has announced a new feature.

They’re launching a Happy Birthday Cam (Camera) feature so you can now record a message for your friends and post it to their wall.

It will certainly take more effort to write HBD (Happy Birthday) a trend many younger users post on friends walls on their special day.

Do you think this is Facebook trying to take over where Snapchat, Flipagram and others occupy? Let us know in the comments below.

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