At Pursuit Communications, we're all about propelling our clients forward! As 2024 races by, we've been busy crafting innovative PR and marketing campaigns that are making waves. Here's a glimpse into some of our successes so far: Building Social Savvy for a Local Bank: We helped a trusted community bank establish a solid social media presence, fostering deeper customer connections. Going … Continue reading Building buzz in 2024
It's occurred to me that 2023 is the year that PR really "shifted". After the global pandemic, the media landscape has rapidly changed. We've heard this idea has been shared numerous times. However, the traditional ways of executing a PR strategy are giving way to multiple emerging paths. I've wanted to write the thoughts below … Continue reading The year that PR shifted
I've been contemplating what to write to celebrate the milestone of 14 years in business. I could write a version of an "Oscars Acceptance Speech", but where's the value in that? So here's my list of 14 things I've learned from 14 years in business (in no particular order). Practice makes perfect - Rewriting and … Continue reading Fourteen lessons from fourteen years in business
Are you thinking about engaging with the media?Here are three ways to get some cut-through… Send-outWe LOVE a creative send-out (and love the brainstorming process even more!) Why is a send-out such a good idea? Because even in these highly digital times, it allows your desired media contacts to EXPERIENCE your product first hand. So … Continue reading Three Ways to get cut-through with the media
This Summer I decided to *REALLY* try my best at a decent work /life balance... Is there such a thing??
As a PR professional, it's my job to know what's going on across a variety of sectors as they relate to my business and my clients. I love being able to dip in and out of different industries, learn from experts and then communicate that messaging to the public. I also love being able to … Continue reading Awards for everyone
As a small business operator, knowing that "Freedom Day" for NSW is rapidly approaching makes me very happy. Now more than ever, time is of the essence. So what am I doing now to work towards "Freedom Day"? In my list below I share the details and insights on how you can follow suit for … Continue reading “Freedom Day” Action List
It's tough out there at the moment. Here we share some tips to keep front of mind with your customers during lockdown.
"Kanye West and Beyoncé are the two most popular artists candidates listen to before heading into a job interview, according to a new study." While reading LinkedIn this morning, I was stopped in my tracks and immediately stopped planning the original blog post I was writing and wanted to focus on this. Now, I'm not … Continue reading Motivational Music
If you've decided to DIY your public relations, you'll want to avoid making these three common PR mistakes Mistake 1: Writing a long-winded "media release" We get it, you're passionate about your business, your new service offering or the award you just won. But in this instance, the saying, "less is more" is something you … Continue reading Avoid these PR mistakes
