An insight into a morning for PR professional - Brooke Simmons
Learning lessons from the biggest ad spenders in Australia during COVID-19
COVID news media shrinks, so what's the next story for the media?
Time is of the essence when it comes to communications and your business. Especially if you haven’t already thought about what messaging needs to be communicated to the public about your offering. No matter if you’re reopening your doors, or if you’re unable to reopen at this stage, keeping the community informed is CRITICAL for … Continue reading Meet the “recovery business” head on
Last week News Corp announced dramatic changes to their local papers, after what has been called "a comprehensive review of its assets and observed consumers shifting to online news sources" . Over 100 of News Corp’s regional and community titles will no longer produce print editions and instead move to digital-only formats. In addition, 14 titles … Continue reading Think the closure of News Corp’s Papers local papers doesn’t affect you? Think again!
The last few weeks I've been reaching out to a variety of media contacts across a variety of platforms. Aside from checking-in with these very valuable associates, I've been asking what stories they're currently working on and will be looking to create in the immediate future. So, why am I sharing this with you? Because … Continue reading What the media needs from you now!
We know you've been able to "shop" via Instagram for a while now, but the ability to set up a shop via Instagram is now available (for those that sell physical goods at least!) There are several boxes you need to tick before you can set up shop, so to speak, including having a linked … Continue reading Instagram Shopping – A new feature
As I've been progressing through the isolation period, one very important question has been front of mind for me. What's next? It's a question that can't be answered on many fronts, however, there are some aspects that CAN be answered. In the "Getting ahead of the curve" consulting service, there are many aspects that are … Continue reading Service highlight: Getting ahead of the curve – What to do in post Coronavirus world… NOW?
I've blogged in the past about the importance of saying "thank you" and whenever I meet a potential client (or an exisiting one) we discuss the importance of a variety of communications channels to get their message across to the public. In this time of COVID-19, NOW more than ever we need to communicate. Staying … Continue reading Now more than ever we need to communicate
I know I'm not alone when I say, this new way forward, for a large majority of us, will see us "winging it" to start with. The Coronavirus has thrown so many industries into disarray and knowing how to move forward while we wait on details from the Government about funding doesn't make the process … Continue reading Learning as you go… The new way forward