On Monday - International Chocolate Milkshake Day in case you missed it - we asked around “What’s your favourite flavour milkshake?” Chocolate? Caramel? Vanilla? Maybe the not so popular lime? Most people seemed to choose either chocolate or vanilla. Whatever your choice is, you can be sure that not everyone likes the same, which brings … Continue reading Why Milkshakes and PR are the same thing…
Tag: Media
PR tip – The importance of knowing where to start
Public relations can be complicated at the best of times. Kknowing where to start with a PR campaign can be daunting to those unfamiliar with what's required. PR can also be mistaken for advertising (and vice-versa) to those who don't quite understand the difference. In this post we'll look at the difference between advertising and PR and … Continue reading PR tip – The importance of knowing where to start
Alan Jones V The PM – case study in issues management
There's been some discussion this morning regarding the interview that took place on Sydney's 2GB - 873 on the AM dial, between its leading broadcaster Alan Jones and Australian Prime Minister, Julia Gillard. The interview commenced with Alan "ripping shreds" off the PM for running late.(Who hasn't been there?) Surely the production team would have been alerted … Continue reading Alan Jones V The PM – case study in issues management
Tips from #PRBloggerlove day
As promised here are our tips from yesterday's successful #PRBloggerlove day. Tip 1 for PR's provide relevant content to the blogger (seems simple) but a majority don't tailor their pitches to bloggers. Tip 1 for Bloggers: Adopt a colour code for PR's to understand Green = yes pitch to me, red = no amber = … Continue reading Tips from #PRBloggerlove day
Watch what you say…
The importance of what you said and what you meant to say was highlighted last week by Steve Jobs - Apple CEO. Pursuit Communications, Managing Director, Brooke Simmons shares her thoughts below. Last week, Steve Jobs - Apple CEO announced the steps Apple was going to take regarding the issues beleaguering the iPhone 4. What … Continue reading Watch what you say…
Worthwhile reading for when you’re writing your next press release
I stumbled across this post by Joe Ciarallo on PRNewser this morning. At best this blog highlights one of the challenges faced by PR practitioners on a daily basis. That of being able to craft a document which not only stands out but captures the attention of the journalist and the essence of what is … Continue reading Worthwhile reading for when you’re writing your next press release
What did you tweet???
The number of services that are available to deconstruct our usage of social media outlets is increasing rapidly. One such service that we've discovered is tweet cloud and while it's nothing extraordinary - it certainly does put into perspective what you tweet about most and offers the opportunity to potentially revise your tweeting habits. Below … Continue reading What did you tweet???
It’s nice to be nice
It’s nice to be nice This morning on Twitter I “re-tweeted” or RT’ed if you will, a post about “9 PR Rules” which made think about what I’ve learnt about PR from my experiences in the real world. Here are some of my thoughts. No one likes a liar.... No one likes to be told … Continue reading It’s nice to be nice
The good the bad and the ugly…
This week I've been monitoring what companies are doing to encourage customers to use their services. Good: No such thing as a free lunch....ING Direct - Savings Week. Everyone likes something for nothing, and with this idea in mind the creative minds working for ING Direct have something for everyone, literally. Starting next week, they'll … Continue reading The good the bad and the ugly…
In Pursuit of B&T…
Pursuit Communications is proud to announce our launch press release was covered in Tuesday's (3/3/09) B&T online newsletter.
pursuitcommunications.net 