What are you searching for?

Last week Google released  their  Zeitgeist lists: this year’s hottest search terms on google.com.au. There were some interesting searches throughout the year - including "cakepops", otoplasty - plastic ear surgery and searching for "what is culture?" - clearly Kath & Kim were busy googling this! If you're searching for Public Relations help - then really you've come … Continue reading What are you searching for?

PR tip – The importance of knowing where to start

Public relations can be complicated at the best of times. Kknowing where to start with a PR campaign can be daunting to those unfamiliar with what's required. PR can also be mistaken for advertising (and vice-versa) to those who don't quite understand the difference. In this post we'll look at the difference between advertising and PR and … Continue reading PR tip – The importance of knowing where to start

Alan Jones V The PM – case study in issues management

There's been some discussion this morning regarding the interview that took place on Sydney's 2GB - 873 on the AM dial,  between its leading broadcaster Alan Jones and Australian Prime Minister, Julia Gillard. The interview commenced with Alan "ripping shreds" off the PM for running late.(Who hasn't been there?) Surely the production team would have been alerted … Continue reading Alan Jones V The PM – case study in issues management

A foot in the door and smile on your face – How to flourish in networking

As you may be aware, Pursuit Communications is a public relations agency based on the Central Coast of NSW which services clients varying in size and location. How did we manage to secure those clients?  A majority was through networking - and networking on a large scale. We believe that location shouldn't be a boundary … Continue reading A foot in the door and smile on your face – How to flourish in networking