There was a great post earlier this week on Ragan's PR Daily Website which I'd like to share with you. While written somewhat tongue in cheek (IMHO) the list of "20 things PR clients should know" rings very true to me as a PR professional. Suggestions such as "Social media is more than Facebook and … Continue reading From a PR’s perspective
News this morning that Facebook is considering adding "sponsored stories" to its mobile apps. Currently app users are treated to an "ad" free experience - however with this new move, these ads would be impossible to ignore. Will this turn you away from Facebook? Will you consider "De-Friending" Facebook all together following this? The full … Continue reading Facebook to put ads in mobile apps
Last week Google released their Zeitgeist lists: this year’s hottest search terms on google.com.au. There were some interesting searches throughout the year - including "cakepops", otoplasty - plastic ear surgery and searching for "what is culture?" - clearly Kath & Kim were busy googling this! If you're searching for Public Relations help - then really you've come … Continue reading What are you searching for?
On Monday - International Chocolate Milkshake Day in case you missed it - we asked around “What’s your favourite flavour milkshake?” Chocolate? Caramel? Vanilla? Maybe the not so popular lime? Most people seemed to choose either chocolate or vanilla. Whatever your choice is, you can be sure that not everyone likes the same, which brings … Continue reading Why Milkshakes and PR are the same thing…
The Pursuit team thought they'd take some time out to celebrate what's great about being a woman (and some of these are tongue in cheek) on the 100th anniversary of International Women's Day. The ability to bring life into the world The sheer variety of clothes we have to choose from Reading the manual isn't something we're … Continue reading International Women’s Day 2011
There's been some discussion this morning regarding the interview that took place on Sydney's 2GB - 873 on the AM dial, between its leading broadcaster Alan Jones and Australian Prime Minister, Julia Gillard. The interview commenced with Alan "ripping shreds" off the PM for running late.(Who hasn't been there?) Surely the production team would have been alerted … Continue reading Alan Jones V The PM – case study in issues management
Welcome to another edition of the Pursuit Communications newsletter. The team presents the latest client news, what's been going on at Pursuit Communications and Human Resources Harry returns! To download your copy of the newsletter click on the link below. Pursuit Communications_newsletter_August 2010 Happy reading!
The importance of what you said and what you meant to say was highlighted last week by Steve Jobs - Apple CEO. Pursuit Communications, Managing Director, Brooke Simmons shares her thoughts below. Last week, Steve Jobs - Apple CEO announced the steps Apple was going to take regarding the issues beleaguering the iPhone 4. What … Continue reading Watch what you say…
I stumbled across this post by Joe Ciarallo on PRNewser this morning. At best this blog highlights one of the challenges faced by PR practitioners on a daily basis. That of being able to craft a document which not only stands out but captures the attention of the journalist and the essence of what is … Continue reading Worthwhile reading for when you’re writing your next press release
It certainly has been a chaotic week in Australia - with a new (and first female) PM in the hot-seat, the Socceroos out of the World Cup and Australia's own Miranda Kerr finally saying yes to her beau - Orlando Bloom the media has certainly been very busy of late. In any case, if you … Continue reading PR perspective on latest news events