The importance of what you said and what you meant to say was highlighted last week by Steve Jobs - Apple CEO. Pursuit Communications, Managing Director, Brooke Simmons shares her thoughts below. Last week, Steve Jobs - Apple CEO announced the steps Apple was going to take regarding the issues beleaguering the iPhone 4. What … Continue reading Watch what you say…
Category: Central Coast PR
Worthwhile reading for when you’re writing your next press release
I stumbled across this post by Joe Ciarallo on PRNewser this morning. At best this blog highlights one of the challenges faced by PR practitioners on a daily basis. That of being able to craft a document which not only stands out but captures the attention of the journalist and the essence of what is … Continue reading Worthwhile reading for when you’re writing your next press release
PR perspective on latest news events
It certainly has been a chaotic week in Australia - with a new (and first female) PM in the hot-seat, the Socceroos out of the World Cup and Australia's own Miranda Kerr finally saying yes to her beau - Orlando Bloom the media has certainly been very busy of late. In any case, if you … Continue reading PR perspective on latest news events
The Coles – MasterChef filo fiasco
Last night on Channel Ten's ever popular MasterChef a team challenge was issued to the contestants of this hit program. Contestants were split into two teams and asked to prepare a three course meal for a family - who they were to locate in their "local" Coles supermarket. Coles is a major sponsor of MasterChef … Continue reading The Coles – MasterChef filo fiasco
What did you tweet???
The number of services that are available to deconstruct our usage of social media outlets is increasing rapidly. One such service that we've discovered is tweet cloud and while it's nothing extraordinary - it certainly does put into perspective what you tweet about most and offers the opportunity to potentially revise your tweeting habits. Below … Continue reading What did you tweet???
Capitalising on trends
It shouldn't come as any surprise that someone has capitialised on our love for "The race that stops the nation" - The Melbourne Cup and created an application (or app) avaliable through the iTunes store. The app (note: link will open iTunes) provides a sweep organiser, the ability to upload photos from your Melbourne Cup … Continue reading Capitalising on trends
It’s nice to be nice
It’s nice to be nice This morning on Twitter I “re-tweeted” or RT’ed if you will, a post about “9 PR Rules” which made think about what I’ve learnt about PR from my experiences in the real world. Here are some of my thoughts. No one likes a liar.... No one likes to be told … Continue reading It’s nice to be nice
Not convinced about social networking?
This video ought to change your mind. If you'd like to discuss the social networking opportunities Pursuit Communications can offer your business you can contact us via brooke at pursuitcommunications dot com dot au (note: please replace words with symbols) Just some thoughts on this video... The study puts all the media outlets on a … Continue reading Not convinced about social networking?
A foot in the door and smile on your face – How to flourish in networking
As you may be aware, Pursuit Communications is a public relations agency based on the Central Coast of NSW which services clients varying in size and location. How did we manage to secure those clients? A majority was through networking - and networking on a large scale. We believe that location shouldn't be a boundary … Continue reading A foot in the door and smile on your face – How to flourish in networking
The good the bad and the ugly…
This week I've been monitoring what companies are doing to encourage customers to use their services. Good: No such thing as a free lunch....ING Direct - Savings Week. Everyone likes something for nothing, and with this idea in mind the creative minds working for ING Direct have something for everyone, literally. Starting next week, they'll … Continue reading The good the bad and the ugly…
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