Video marketing in 2017

Recently I contributed my thoughts to a piece on Video Marketing and Social Media in 2017.

As I see it, video MUST be a part of your social media and general marketing activities. If only for the higher levels of engagement it offers.

As the article points out “A study of Australian users revealed that social media users watch 51 minutes of video content every day.”

If you’d like to read more about my thoughts CLICK HERE. 

To discuss how video marketing can help you business, contact Pursuit Communications today, for an obligation free consultation.

Mother’s Day

It’s not *too* late if you’ve left promoting your Mother’s Day products.

Below I’ve shared my top tips to get customers buying in the last-minute rush.

 

*Offer discounted or free express postage – and offer to send directly to “Mum” or “Nanna” rather than to the purchaser, and include gift-wrapping for a nominal fee.

*Use Social media – use Instagram Stories, Facebook LIVE to promote your products, show them in-situ and ask customers to send their images and share these!

*Offer gift-vouchers; they’re great for those “last-minute Larry’s” out there who inevitably leave shopping right until the last second.

*Reward customers with discount upon completion of purchase, this will get them coming back for more!

*Share your business posts on your personal pages; your friends and family are your greatest supporters, so get them to share too!

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FriYAY wrap-up 28 April

Another fantastic session with lots of attendees this afternoon in my 5pm Instagram chat.

Today I discussed – “Challenges” and the benefits of running one of these for your business.

We’ve all seen those challenges on social media, three days to a great body, 14 days to become your own sales rep and so on.

Are they beneficial? If you do run one, what do you get out of it? I discussed this and more.

Key points:

*Share your “Challenge” with a specific audience, don’t just share it to everyone, make it specific and then target those customers.

*KIS – Keep It Simple – it will make the challenge more enjoyable for everyone (you and the participants)

*Prepare ALL your content in advance – This way you’ll be ready to go and won’t be frantically creating documents or content at the last minute and you’ll be lest likely to have errors!

I do have some ideas for some challenges I can hold and if you’d like more details CONTACT ME.

Next up I discussed ShadowBanning on Instagram

This seems to be affecting a lot of businesses on Instagram. So what is it? It’s when your hashtags become undiscoverable, therefore your posts can’t be found and you’ll notice a decrease in the number of likes.

Key points:

*It’s POST BASED – NOT – account based

*There is a way to check if you’ve been shadowbanned, or if a particular post has been shadowbanned. CONTACT ME and I’ll send you the details.

Weekly wrap-up:

*Logies discussion and Samuel Johnson winning the gold!

*Radio ratings results; Alan Jones return provides boost for 2GB, and the interesting results for FM radio.

That’s it for this week. Hope you all have a great weekend.

 

Why *where* you meet is as important as who you’re meeting

Most of us will have been in the situation where we’ve met someone, a potential client or colleague even family or friends at a location that just isn’t right.

Remember how that made you feel?

That’s why, whenever I ask to meet someone I always like to meet somewhere where the service is nothing short of A+, the variety of food and beverages can cater to whatever situation, so coffees in the morning that can extend to morning tea or even lunch if I need to spend longer with a client and the venue *must* be in a central location that’s easy to access for everyone.

Recently, I had a meeting in the city and told my followers via Instagram Stories that the location was one of my all time favourite locations to meet when I’m in the city.

Why is this location one of my favourites?

Beyond the reasons listed above; there’s a WOW factor, the subtle lounge music that’s playing softly in the background, the ease of parking or access via public transport and the fact that it’s in a location that’s easily recognisable, even if you aren’t overly familiar with the CBD, you can find this place in an instant!

Now, before you’ve even met with a potential client or whoever it is you’re meeting, remember you want them to feel at ease and confident they can reach the meeting destination without any difficulties.

So where you meet, is as important as who you’re meeting.

Tell me, where do you like to meet?

Do you want to know my preferred meeting places?  

Fill in the form below and I’ll email you my list of top places to meet in Australia.

Launch of my FREE Consultation

On the PURSUIT COMMUNICATIONS Instagram account this morning I announced the LAUNCH of my FREE 10-minute consultation offering.

I’ve created this for those of you out there who aren’t quite sure if PR is right for your business, but you’re hesitant to speak to someone because you think you may be corralled into a campaign.

Perhaps you’ve tried PR before but it didn’t quite achieve what it was your were after and you know you have to do something to get your business out there, but how? Social media? PR? A combination?

Ask Pursuit.

So what are you waiting for?

It’s obligation free and you’ll get some great tips to take with you to drive your business to the next level.

CLICK HERE TO BOOK 

La La Land & Public Relations

n the 2016 film La La Land, one of the first songs is “Someone in the Crowd”. If you haven’t seen the film or heard the song, do yourself a favour, and have a quick listen. (Note: link opens Spotify)

While listening to the song on my way to a meeting, I found some very clear comparisons between the song and public relations and it’s not hard to see some of the connections.
You got the invitation You got the right address
If you’re on the guest list, you’re well on your way to connecting with those who will help you get to where you want. You may think at that particular point “what am I doing here?”, you never know, in the future, you may just thank your “past self”!

A little chance encounter
Could be the one you’ve waited for

We’ve all been at events where we meet that one person, who is exactly who we needed to meet. Whether it’s someone who can connect you with someone else or indeed the person you’ve tried to track down, that “Someone in the crowd” could be at that party, business event or even at your local coffee shop!

Tonight we’re on a mission
Tonight’s the casting call
If this is the real audition
Oh, God, help us all

Everyone has a goal at every event they attend. It might be as simple as having a good time, however in the business world, attending an event usually has a purpose. If you’re there to network, catch-up with some business associates or to introduce a new contact to some of your contacts, there’s a goal to meet and it’s always “the real audition” so it’s vital you present your best self!

You make the right impression
Then everybody knows your name
We’re in the fast lane

This is relatively easy to “translate”. If you present your best self, the word of mouth recommendations will “speak for themselves”. (sorry bad pun!) Once you’ve made that great first impression, you’ll be on your way to success.

Someone in the crowd could be the one you need to know
The one to finally lift you off the ground
Someone in the crowd could take you where you wanna go

Finally, that someone in the crowd could be the person you’ve been looking to meet. If you see someone standing on their own at an event, go and talk to them, you never know how they might be able to help you in taking you to where you want to go!

Key takeaway points:

*GO to that event, you may not feel like, but you never know who you’ll meet and how they might be able to help.

*Always present your BEST self. Just because you may be seeing some of the same faces, it’s no excuse to slack off in your appearance.

*Don’t forget the incredible value of word-of-mouth referrals. You make the right impression one, that one person has the potential to increase your business ten-fold. Don’t be afraid to ask for referrals or indeed a recommendation on LinkedIn.

If you’re thinking about GROWING your profile look at my “Grow with PR” session  it could be the next best step you make for your business. 

 

Sharing the love

Ahhh Valentine’s Day. There’s no escaping it, if like us you believe everyday should be Valentine’s Day, why not do something romantic every week of the year? (It may sound like a lot of work, but trust us on this one!)

Here’s how… Leave a note in your loved one’s pocket or send them a text with I LOVE YOU in a different language. 

Find the best way to share the language of love here.

While we’re talking all things love, don’t forget that we’re sharing the love with our FREE PR advice opportunity.  

You just have to tell us what areas of marketing, PR and social media your business needs improving.

Then we’ll be in touch with our recommendations. It’s that easy. 

 Have a LOVELY day!

The Ed Sheeran effect

Unless you’ve been under a rock, it’s hard not have seen or heard one of the two new songs from hitmaker Ed Sheeran.

Ed’s currently on a promotional tour of Australia and it appears to be doing great things for him, with his two newly released songs placed at one and two on the ARIA charts

So, what lesson can we take from Ed?

Well, there’s many but the one I’d like to focus on today is that simplicity wins, always.

Ed takes to stage, television and radio studios with just a guitar and that sublime voice of his. Now, that is a skill in itself there’s no taking away from that.

But there’s no bells and whistles, just as there shouldn’t be when it comes to promoting your business.

Simple messages, without fluff will always stand a better chance of cut-through than those with unnecessary words.

I’d like to take the opportunity to remind our readers that we’re still offering FREE PR advice – click here to answer two simple questions and I’ll get back to you with feedback.

Goals for 2017

“Perfection is not attainable, but if we chase perfection we can catch excellence.”

—Vince Lombardi

Earlier this month I sat down and did some planning for my business. I looked at potential opportunities for my own business, opportunities for our current clients and planned a strategy to acquire new business, to help others achieve their goals this year.

With this in mind, I’d like to hear what areas of marketing, PR and social media your needs improving for your business.

I’d like YOU to contact Pursuit and then I’ll get back to you with two tips to get  YOU started. That’s right I’ll help you FREE!

I’ll repeat that… That’s right I’ll help you FREE!

I’ll then be choosing one business from those who contact Pursuit to receive a one-on-one session with me to flesh out ideas and get you closer to achieving your business goals in 2017.

Do it NOW!

Fill in the contact form below and you’re one step closer to success.

Issues Management 101

Issues management, it’s enough to make any manager feel ill. Below, we’ve shared some of our top tips for managing an issue when it arises.

Rule 1 – Always have a plan. Get your team together and block out an entire day (yes, you’ll need this long) to consider all possible scenarios that could go wrong at your business. Then come up with a plan for these scenarios. You’ll find that at its core, you’ll have the same basic methodology, it’s simply the messaging or communication that will change. (We can help with that!)

Rule 2- Ensure everyone – yes EVERYONE knows what these plans are, when a new employee starts, induct them with some training which includes issues management. Sure they may never be directly involved, but, preparation is the key.

Rule 3- Update, Update, Update – Every 6-12 months, refresh these plans. Staff may move on, systems may change. Keep it current.

Rule 4 – If it’s related to social media employ the KISS technique. There’s no need to go over the top on social media, be authentic, short and to the point. (for more on social media no-no’s read this)

Rule 5 – Remember we can assist with your issues management planning and management. Contact us today.