Worthwhile reading for when you’re writing your next press release

I stumbled across this post by Joe Ciarallo on PRNewser this morning. At best this blog highlights one of the challenges faced by PR practitioners on a daily basis. That of being able to craft a document which not only stands out but captures the attention of the journalist and the essence of what is … Continue reading Worthwhile reading for when you’re writing your next press release

A foot in the door and smile on your face – How to flourish in networking

As you may be aware, Pursuit Communications is a public relations agency based on the Central Coast of NSW which services clients varying in size and location. How did we manage to secure those clients?  A majority was through networking - and networking on a large scale. We believe that location shouldn't be a boundary … Continue reading A foot in the door and smile on your face – How to flourish in networking