Following our fortnight of sharing Influencer statistics* on our Instagram, in our post today we look at defining "influencers" and investigate the power of a "micro-influencer". What does the word “influencer” mean to you? Do you picture someone of power? Do you think bikini-clad model? Do you think mum-of-three, with a side-hustle? It’s generally … Continue reading Influencers – A definition
Tag: Central coast social media
Three things I love about Twitter
I thought it was about time we looked at a social media channel that isn't Instagram! I thought I'd share three reasons why I love Twitter. I know, for some, Twitter doesn't get the best "wrap" but in my opinion and in my industry, it really is a go-to source. Relationships formed with people - … Continue reading Three things I love about Twitter
Instagram Developments
Instagram is Testing a New, Simpler Way to React to Stories I’m sure we’ve all jumped on the bandwagon of reacting to friends posts and messages via an emoji on Facebook which launched in 2016. Well, Instragam is trialing just that through "stories". As us Instagram users already know, the option to comment on a … Continue reading Instagram Developments
How to make headlines – when you don’t have one!
So you're looking to get your business some media coverage... How do you do it when you don't have any news of your own? Here's two quick fire ways to get the media looking your way. Comment on exisiting media topics This comes with a caveat, don't comment on an issue that isn't related to … Continue reading How to make headlines – when you don’t have one!
Instagram Apps we’ve recently discovered
I've been searching for apps to up our Instagram game. Here's a list of a few that we thought might help YOU. Hype Type They Say: "Hype your Stories with automatically styled and designed motion typography. Stand out. Don't use those tired tools that everyone else uses and expect your content to shine bright, … Continue reading Instagram Apps we’ve recently discovered
5+ Ways to Improve your Instagram
The most recent #b2bpc series on our Instagram we covered "Five ways to improve your Instagram." So lets jump in to the tips; Plan. It’s one of our favourite four letter words! ✔️ There are sooo many resources out there to help you schedule your posts, stories - that there’s really NO excuse not to have … Continue reading 5+ Ways to Improve your Instagram
Guest blog interview: Sandy Cummins
Today's Guest blog interview is with a past client of Pursuit's - Sandy Cummins. We worked with Sandy and her team when they launched a business in the beautiful Daylesford region of Victoria, Australia. We've stayed in contact over the years and I was thrilled to have Sandy's contribution towards our guest blog series. So, … Continue reading Guest blog interview: Sandy Cummins
The improvements that have helped my Instagram presence
If you're following Pursuit Communications on Instagram (if not, you're missing out!!) you may have noticed our posts have changed tone. Now, I'm not talking about the "tone" of voice, I'm speaking from a visual perspective. I've changed the colour of the posts for a number of reasons, here I've listed the top three The … Continue reading The improvements that have helped my Instagram presence
How can Public Relations help my business?
This is a topic we've been discussing over on Instagram. We shared a few ideas over there, so if you're keen on specifics, take a look. A more detailed examination is below. The answer to this question depends on two factors. Budget and ideas. There's really only one of those that in a majority of … Continue reading How can Public Relations help my business?
FriYAY wrap-up 28 April
Another fantastic session with lots of attendees this afternoon in my 5pm Instagram chat. Today I discussed - "Challenges" and the benefits of running one of these for your business. We've all seen those challenges on social media, three days to a great body, 14 days to become your own sales rep and so on. … Continue reading FriYAY wrap-up 28 April
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