Charlie interned at Pursuit at the end of 2017. Her drive and insights made Charlie an invaluable asset to the team. Here I talk to Charlie about her experiences and future plans! So Charlie, tell me what did you expect from your internship & what was the reality of your internship experience? CB: “To be … Continue reading Guest Blog Post: Charlie Bowcock – Intern
Category: Pursuit Communications
Branding Basics
Recently we offered our tips on branding basics via our Instagram account Here's a breakdown of the tips we shared. Don’t paint yourself into a corner - choose a name and colour scheme that will allow you to grow! Research online and check if anyone has registered any of your shortlisted business names. Look at … Continue reading Branding Basics
Guest blog interview: Sandy Cummins
Today's Guest blog interview is with a past client of Pursuit's - Sandy Cummins. We worked with Sandy and her team when they launched a business in the beautiful Daylesford region of Victoria, Australia. We've stayed in contact over the years and I was thrilled to have Sandy's contribution towards our guest blog series. So, … Continue reading Guest blog interview: Sandy Cummins
Casting Call – Central Coast NSW
We're looking for eight (8) people to audition for an upcoming video shoot for a client of ours. We need 4 males aged late 20's-early 30's and 4 females aged late 20's early 30's Ideally healthy looking, with some modelling /video experience. Please e-mail brooke@pursuitcommunications.com.au with the following details. Name: Age: Contact number: Current photo We … Continue reading Casting Call – Central Coast NSW
Not a cookie cutter approach
I was talking to a potential client recently and mentioned that Pursuit's core value is that Pursuit doesn't offer a "cookie cutter approach" service agency. (I have noticed the irony that every time I mention this to a potential client, it's the only element that is a "cookie cutter" approach!) This value was the very reason … Continue reading Not a cookie cutter approach
The improvements that have helped my Instagram presence
If you're following Pursuit Communications on Instagram (if not, you're missing out!!) you may have noticed our posts have changed tone. Now, I'm not talking about the "tone" of voice, I'm speaking from a visual perspective. I've changed the colour of the posts for a number of reasons, here I've listed the top three The … Continue reading The improvements that have helped my Instagram presence
Wrap-up from our press release basics
For those who aren't "playing along" on Instagram, here's what we have shared in terms of making your media release stand out! Have a template and keep it consistent Keep your contact details current Have the release in a format that suits the audience (editable word doc via email, PDF for your website) A … Continue reading Wrap-up from our press release basics
What makes a media release?
Over the coming days on Instagram we're sharing just some of the components of a media release that will get noticed! In coming up with this content, it reinforced to me what a multilayered "beast" the media release is. Beyond the content, which is arguably the most important element, there's so much more to a … Continue reading What makes a media release?
The changing role of PR
This year more than ever, my daily tasks have been so varied, that I've found it difficult to really pinpoint as to what exactly a "typical" day in my "PR" universe looks like. To give you an example, I've made calls to the media pitching media releases and following up media releases (standard activity), I've created … Continue reading The changing role of PR
Guest Blog Interview: Sam Gardiner
The second guest blog interview is from Sam Gardiner. I met Sam at University (almost 16 years ago!) and since then we've not only been great mates and we've championed each other's endeavors. In the interview below, we discuss success, changing career paths and the fact that there is no such thing as an "average … Continue reading Guest Blog Interview: Sam Gardiner
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