Following our fortnight of sharing Influencer statistics* on our Instagram, in our post today we look at defining "influencers" and investigate the power of a "micro-influencer". What does the word “influencer” mean to you? Do you picture someone of power? Do you think bikini-clad model? Do you think mum-of-three, with a side-hustle? It’s generally … Continue reading Influencers – A definition
Category: Pursuit Communications
Three things I love about Twitter
I thought it was about time we looked at a social media channel that isn't Instagram! I thought I'd share three reasons why I love Twitter. I know, for some, Twitter doesn't get the best "wrap" but in my opinion and in my industry, it really is a go-to source. Relationships formed with people - … Continue reading Three things I love about Twitter
The differences between PR and Marketing
Our intern Jordyn takes a look at the differences between Public Relations and Marketing in this week's blog post. This is a common question that often arises and to put it simply, an answer that comes with multiple layers, therefore deserving a better explanation. Public relations holds various definitions, however, it could be referred to … Continue reading The differences between PR and Marketing
Instagram Developments
Instagram is Testing a New, Simpler Way to React to Stories I’m sure we’ve all jumped on the bandwagon of reacting to friends posts and messages via an emoji on Facebook which launched in 2016. Well, Instragam is trialing just that through "stories". As us Instagram users already know, the option to comment on a … Continue reading Instagram Developments
Welcome Usain Bolt
Unless you've been living under a rock, you would know that Olympic champion Usain Bolt has arrived on the NSW Central Coast (where we're based!) for an indefinite training period with our local football team, the Central Coast Mariners. This is a fabulous opportunity for businesses large and small to capitalise on Usain's stay … Continue reading Welcome Usain Bolt
How to make headlines – when you don’t have one!
So you're looking to get your business some media coverage... How do you do it when you don't have any news of your own? Here's two quick fire ways to get the media looking your way. Comment on exisiting media topics This comes with a caveat, don't comment on an issue that isn't related to … Continue reading How to make headlines – when you don’t have one!
Instagram Apps we’ve recently discovered
I've been searching for apps to up our Instagram game. Here's a list of a few that we thought might help YOU. Hype Type They Say: "Hype your Stories with automatically styled and designed motion typography. Stand out. Don't use those tired tools that everyone else uses and expect your content to shine bright, … Continue reading Instagram Apps we’ve recently discovered
Productivity tips
Over on the Pursuit Communications Instagram account recently I shared tips on how I stay productive. (LINK) Don't let the "E-mail Monster" control your day I prioritise emails - with categories /importance /urgency. 📧 It keeps me on track (most of the time!) and the “email anxiety” levels to a minimum. I use different tags and then … Continue reading Productivity tips
My thoughts on David Warner’s Press Conference
I was asked for my thoughts on David Warner's press conference. You can read the article here.
5+ Ways to Improve your Instagram
The most recent #b2bpc series on our Instagram we covered "Five ways to improve your Instagram." So lets jump in to the tips; Plan. It’s one of our favourite four letter words! ✔️ There are sooo many resources out there to help you schedule your posts, stories - that there’s really NO excuse not to have … Continue reading 5+ Ways to Improve your Instagram
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