So you're looking to get your business some media coverage... How do you do it when you don't have any news of your own? Here's two quick fire ways to get the media looking your way. Comment on exisiting media topics This comes with a caveat, don't comment on an issue that isn't related to … Continue reading How to make headlines – when you don’t have one!
Category: Central Coast NSW
Instagram Apps we’ve recently discovered
I've been searching for apps to up our Instagram game. Here's a list of a few that we thought might help YOU. Hype Type They Say: "Hype your Stories with automatically styled and designed motion typography. Stand out. Don't use those tired tools that everyone else uses and expect your content to shine bright, … Continue reading Instagram Apps we’ve recently discovered
Productivity tips
Over on the Pursuit Communications Instagram account recently I shared tips on how I stay productive. (LINK) Don't let the "E-mail Monster" control your day I prioritise emails - with categories /importance /urgency. 📧 It keeps me on track (most of the time!) and the “email anxiety” levels to a minimum. I use different tags and then … Continue reading Productivity tips
5+ Ways to Improve your Instagram
The most recent #b2bpc series on our Instagram we covered "Five ways to improve your Instagram." So lets jump in to the tips; Plan. It’s one of our favourite four letter words! ✔️ There are sooo many resources out there to help you schedule your posts, stories - that there’s really NO excuse not to have … Continue reading 5+ Ways to Improve your Instagram
Guest blog interview: Sandy Cummins
Today's Guest blog interview is with a past client of Pursuit's - Sandy Cummins. We worked with Sandy and her team when they launched a business in the beautiful Daylesford region of Victoria, Australia. We've stayed in contact over the years and I was thrilled to have Sandy's contribution towards our guest blog series. So, … Continue reading Guest blog interview: Sandy Cummins
Not a cookie cutter approach
I was talking to a potential client recently and mentioned that Pursuit's core value is that Pursuit doesn't offer a "cookie cutter approach" service agency. (I have noticed the irony that every time I mention this to a potential client, it's the only element that is a "cookie cutter" approach!) This value was the very reason … Continue reading Not a cookie cutter approach
The improvements that have helped my Instagram presence
If you're following Pursuit Communications on Instagram (if not, you're missing out!!) you may have noticed our posts have changed tone. Now, I'm not talking about the "tone" of voice, I'm speaking from a visual perspective. I've changed the colour of the posts for a number of reasons, here I've listed the top three The … Continue reading The improvements that have helped my Instagram presence
Wrap-up from our press release basics
For those who aren't "playing along" on Instagram, here's what we have shared in terms of making your media release stand out! Have a template and keep it consistent Keep your contact details current Have the release in a format that suits the audience (editable word doc via email, PDF for your website) A … Continue reading Wrap-up from our press release basics
Video marketing in 2017
Recently I contributed my thoughts to a piece on Video Marketing and Social Media in 2017. As I see it, video MUST be a part of your social media and general marketing activities. If only for the higher levels of engagement it offers. As the article points out "A study of Australian users revealed that … Continue reading Video marketing in 2017
How can Public Relations help my business?
This is a topic we've been discussing over on Instagram. We shared a few ideas over there, so if you're keen on specifics, take a look. A more detailed examination is below. The answer to this question depends on two factors. Budget and ideas. There's really only one of those that in a majority of … Continue reading How can Public Relations help my business?
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