What is Public Relations – a 2017 definition

This week on our INSTAGRAM (link opens new tab!) account I've been highlighting the critical elements of Public Relations in 2017. The Public Relations Institute of Australia (PRIA) defines Public Relations (PR) as: "the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation (or individual) and its (or their) publics. It's … Continue reading What is Public Relations – a 2017 definition

Lest We Forget

Taking the time to pay my respect to remember all Australians who served and died in war and on operational service. The spirit of ANZAC with its qualities of courage, mateship, and sacrifice, continues to have meaning and relevance for our sense of national identity.