Australia has seen it all this Summer and there's more on the way! We've had everything from Destructive fires, devastating floods, Australia really is the country of extremes and being prepared in a crisis is critical for any business of any size. In this post, we share our tips so you can take steps NOW … Continue reading How to prepare for a crisis – UPDATED for Corona Virus
I was listening to the Seize The Yay podcast yesterday, it's a fabulous podcast that I highly recommend you subscribe to. Sarah Holloway is the presenter and she was interviewing Internet personality and New York Times Bestselling author Gary Vaynerchuk. If you haven't heard of Gary V before jump on Instagram, YouTube, Facebook - any social … Continue reading Lessons from Gary V
When you're running a business, you want to engage with the best people to get optimum results. We've all heard the saying "You don't ask a mechanic about your water pipes", so why would you engage the services of someone who doesn't understand the PR landscape to help you communicate your message? Pursuit Communications knows … Continue reading Consult with someone who knows
As event organisers, we're in a good position to offer our opinion as to the "do's" and "don'ts" of Christmas party behaviour! It’s been a long year for the business and now it’s time to organise that well deserved Christmas party and celebrate the team's successes. While this is still a celebration, it is still … Continue reading Top tips for WHAT TO DO at work Christmas parties
Over on the Pursuit Communications Instagram account recently I shared tips on how I stay productive. (LINK) Don't let the "E-mail Monster" control your day I prioritise emails - with categories /importance /urgency. 📧 It keeps me on track (most of the time!) and the “email anxiety” levels to a minimum. I use different tags and then … Continue reading Productivity tips
Recently we offered our tips on branding basics via our Instagram account Here's a breakdown of the tips we shared. Don’t paint yourself into a corner - choose a name and colour scheme that will allow you to grow! Research online and check if anyone has registered any of your shortlisted business names. Look at … Continue reading Branding Basics
I was talking to a potential client recently and mentioned that Pursuit's core value is that Pursuit doesn't offer a "cookie cutter approach" service agency. (I have noticed the irony that every time I mention this to a potential client, it's the only element that is a "cookie cutter" approach!) This value was the very reason … Continue reading Not a cookie cutter approach
Recently I contributed my thoughts to a piece on Video Marketing and Social Media in 2017. As I see it, video MUST be a part of your social media and general marketing activities. If only for the higher levels of engagement it offers. As the article points out "A study of Australian users revealed that … Continue reading Video marketing in 2017
If you've joined me over on Instagram you would have seen my three tips for taking your Instagram account to the next level. Here's a wrap-up of what I covered. ROCK your biography. This is your chance to highlight what it is you do. Use strong words and make sure the link drives traffic to … Continue reading Three tips to take your Instagram account to the next level
It's not *too* late if you've left promoting your Mother's Day products. Below I've shared my top tips to get customers buying in the last-minute rush. *Offer discounted or free express postage - and offer to send directly to "Mum" or "Nanna" rather than to the purchaser, and include gift-wrapping for a nominal fee. … Continue reading Mother’s Day
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