Most of us will have been in the situation where we've met someone, a potential client or colleague even family or friends at a location that just isn't right. Remember how that made you feel? That's why, whenever I ask to meet someone I always like to meet somewhere where the service is nothing short … Continue reading Why *where* you meet is as important as who you’re meeting
Category: business
Launch of my FREE Consultation
On the PURSUIT COMMUNICATIONS Instagram account this morning I announced the LAUNCH of my FREE 10-minute consultation offering. I've created this for those of you out there who aren't quite sure if PR is right for your business, but you're hesitant to speak to someone because you think you may be corralled into a campaign. Perhaps you've tried … Continue reading Launch of my FREE Consultation
La La Land & Public Relations
n the 2016 film La La Land, one of the first songs is "Someone in the Crowd". If you haven't seen the film or heard the song, do yourself a favour, and have a quick listen. (Note: link opens Spotify) While listening to the song on my way to a meeting, I found some very clear comparisons … Continue reading La La Land & Public Relations
Sharing the love
Ahhh Valentine's Day. There's no escaping it, if like us you believe everyday should be Valentine's Day, why not do something romantic every week of the year? (It may sound like a lot of work, but trust us on this one!) Here's how... Leave a note in your loved one's pocket or send them a … Continue reading Sharing the love
The Ed Sheeran effect
Unless you've been under a rock, it's hard not have seen or heard one of the two new songs from hitmaker Ed Sheeran. Ed's currently on a promotional tour of Australia and it appears to be doing great things for him, with his two newly released songs placed at one and two on the ARIA charts … Continue reading The Ed Sheeran effect
Goals for 2017
"Perfection is not attainable, but if we chase perfection we can catch excellence." —Vince Lombardi Earlier this month I sat down and did some planning for my business. I looked at potential opportunities for my own business, opportunities for our current clients and planned a strategy to acquire new business, to help others achieve their … Continue reading Goals for 2017
Think Big
Issues Management 101
Issues management, it's enough to make any manager feel ill. Below, we've shared some of our top tips for managing an issue when it arises. Rule 1 - Always have a plan. Get your team together and block out an entire day (yes, you'll need this long) to consider all possible scenarios that could go … Continue reading Issues Management 101
SEO & PR a match made in heaven!
We work closely with a number of service providers to offer our clients a tailored package when reaching their PR and marketing goals. Just one of these providers is SEO - from the link below, you'll see a number of connections between PR and SEO. So if you're looking to further your brand's awareness, remember … Continue reading SEO & PR a match made in heaven!
Obama’s social success
As The President's reign comes to an end, it seems apt to look at some of the social media tricks that Obama does well. Presenting a focused and clear message - Remember Hope? It's a one word slogan that created buzz and worked to build Obama's profile. Authenticity - Obama signs off social media posts, authored … Continue reading Obama’s social success
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