We’ve created a list of 29 ideas you can use for leap year – which is NEXT WEEK!
If you’d like the list – fill in your details below and we’ll email the list to you!
Australia has seen it all this Summer and there’s more on the way! We’ve had everything from Destructive fires, devastating floods, Australia really is the country of extremes and being prepared in a crisis is critical for any business of any size.
In this post, we share our tips so you can take steps NOW so you’re well armed should you face a crisis.
Communication is key even before you start any of our suggestions. Communicate with the office what will be undertaken and that updates will be provided as is necessary.
PLANNING is critical.
You may have to put aside a day to brainstorm and work out who in the office will be responsible for what tasks.
If you’re a solopreneur make a timeline of what steps will be done when. (If you’re in a team this should be included as part of your plan too!)
Think about who will need to be contacted IMMEDIATELY should a crisis or issue occur, then think about the way this will be communicated. You’ll also want to include in your timeline preparation for power-outages (back-up power supply) or damage to equipment and where back-up equipment can be sourced quickly. Think about stock levels what will need to be done with any stock that’s damaged. Think of all eventualities and make sure someone is responsible for an action from start to finish.
You’ll also want to have draft communications to customers, suppliers and staff drafted for a variety of scenarios. Include in this communication copies of out-of-office messages for employees to use, so messaging is consistent across the company. Include in your out-of-office messages how long you expect to be out of action and best contact details for urgent queries.
Finally, but importantly, keep your social media pages updated. You’ll want to have draft posts created for your social accounts too. Again, let your followers know how long you expect to be unavailable and a generic contact address that should be administered by an executive who is able to respond quickly to customers /followers queries.
These are just *some* of the components of being prepared in a crisis or emergency situation.
If you’d like Pursuit Communications to assist your business with creating a crisis or emergency plan, contact us today to organise a meeting.
I was listening to the Seize The Yay podcast yesterday, it’s a fabulous podcast that I highly recommend you subscribe to.
Sarah Holloway is the presenter and she was interviewing Internet personality and New York Times Bestselling author Gary Vaynerchuk.
If you haven’t heard of Gary V before jump on Instagram, YouTube, Facebook – any social platform and you’ll find his profile.
He’s unforgiving in his attitude, but (in my opinion) that’s how he got to be where he is today.
One of the many takeaways from this podcast that ties in well with this month’s Small Business September activities was his idea of “Giving more than you take”.
It’s simple and something that I’ve tried to do in many aspects of my life, including business (hence Small Business September) but I thought how can I extend this further?
It’s akin to the saying “underpromise and over deliver” when working with a client.
I’ve been working on ways to GIVE MORE in 2020 for our clients (both existing and new) and I’m excited to say that while brainstorming with my textas and coloured pencils, there will be MORE for our clients in 2020.
I’m fine-tuning the details over the next weeks and then will start getting wheels in motion so everything is good to go come January.
In the meantime, take a look at this week’s Small Business September offer. We’re changing the offers each week and they’re all BRAND NEW services at highly discounted rates.
Just by listening to a podcast Sarah and Gary have given me (and in turn my clients) more.
When you’re running a business, you want to engage with the best people to get optimum results.
We’ve all heard the saying “You don’t ask a mechanic about your water pipes”, so why would you engage the services of someone who doesn’t understand the PR landscape to help you communicate your message?
Pursuit Communications knows the best media outlets to contact (and the people behind them) across a wide variety of sectors, including niche “vertical” outlets within a multitude of industries.
It’s knowing “Who’s who in the zoo”, their deadlines, their communication preferences and so many other variables to get your message across to the media and to your desired audience.
It’s also an ability to think creatively, understanding what’s the BEST way to communicate your message to the media and your customers, that’s going to stand out from the rest!
With our first Small Business September offering – a 1:1 phone call, over 30, 60 or 90 minutes, we can cover all of this – and more.
So if you’d like to have a discussion, click here to get started and connect with someone who knows.
As event organisers, we’re in a good position to offer our opinion as to the “do’s” and “don’ts” of Christmas party behaviour!
It’s been a long year for the business and now it’s time to organise that well deserved Christmas party and celebrate the team’s successes.
While this is still a celebration, it is still an extension of the workplace and an opportunity for some team bonding with your colleagues and supervisors. So, keep in mind that good behaviour also goes a long way at these sort of events, otherwise it can result in being overlooked for promotions, or being the office gossip going into the New Year or even worse – losing your job!
Remember, you’re your own PR – so make sure the “news” is good when it comes to your post-party report.
Here are some tips to make sure you stay on the “nice” list at your Christmas party this year:
Keeping these tips in mind, it will also give you that rare chance to get to know those around the office who you don’t normally work with and develop good impressions which could also benefit you later on.
It’s all about that personal branding!
Over on the Pursuit Communications Instagram account recently I shared tips on how I stay productive. (LINK)
I also colour code Birthdays,🎂 personal activities,🍾 and work duties.📝
So there you have it, my top five tips for productivity.
Remember to join me on Instagram to follow the #B2BPC (Back to Basics with Pursuit Communications) series!
Recently we offered our tips on branding basics via our Instagram account
Here’s a breakdown of the tips we shared.
Research online and check if anyone has registered any of your shortlisted business names.
Look at different colour schemes of other businesses online and see how it might work for your business.
Contact us today to see how we can help your branding needs
I was talking to a potential client recently and mentioned that Pursuit’s core value is that Pursuit doesn’t offer a “cookie cutter approach” service agency. (I have noticed the irony that every time I mention this to a potential client, it’s the only element that is a “cookie cutter” approach!)
This value was the very reason why I started Pursuit. It’s my belief and experience that if you work with a business to deliver a service they need, the relationship will stand the test of time.
What works for one company, won’t work for another.
It’s that simple.
Budgets are different, values are different, goals are different, therefore the service I’m offering should be different and ultimately, the cost for our services will be different.
That’s why I’ve created a few offerings that will help guide businesses into making the right decision.
“What is Public Relations? How will it benefit me?” is a one-on-one consultation with me (Pursuit Founder, Brooke Simmons). I will ask you key questions to help you decide if indeed it is Public Relations that you need, and if it is, how it can help your business.
You’ll walk away with three Public Relations tactics that will help your business and a summary of consultation notes. 45-minute session.
The next offering “Which Social Media Channel is for me?” We understand that with so many options available for businesses, it can be a daunting decision.
I will help YOU select the social media channel that will deliver maximum results for your business.
I will also provide tips on how to integrate social media into your current marketing plan.
PLUS I will make recommendations for next best steps and materials you’ll need to get up and running. 60-minute session.
I created these services, with our core value in mind and to guide businesses of all sizes through the minefield that can be Public Relations and Social Media.
Tell me – what do you like about personalised service?
I’d love to hear in the comments below.
Recently I contributed my thoughts to a piece on Video Marketing and Social Media in 2017.
As I see it, video MUST be a part of your social media and general marketing activities. If only for the higher levels of engagement it offers.
As the article points out “A study of Australian users revealed that social media users watch 51 minutes of video content every day.”
If you’d like to read more about my thoughts CLICK HERE.
To discuss how video marketing can help you business, contact Pursuit Communications today, for an obligation free consultation.
If you’ve joined me over on Instagram you would have seen my three tips for taking your Instagram account to the next level.
Here’s a wrap-up of what I covered.
If you like these tips and you’re trying to decide which channel best suits you sign up to the “Which Social Media Channel is for Me” service. Alternatively, if you’re looking for more direction on Instagram or Facebook why not sign up to our Social Media Audit.