I've been contemplating what to write to celebrate the milestone of 14 years in business. I could write a version of an "Oscars Acceptance Speech", but where's the value in that? So here's my list of 14 things I've learned from 14 years in business (in no particular order). Practice makes perfect - Rewriting and … Continue reading Fourteen lessons from fourteen years in business
What I did this Summer…
This Summer I decided to *REALLY* try my best at a decent work /life balance... Is there such a thing??
Avoid these PR mistakes
If you've decided to DIY your public relations, you'll want to avoid making these three common PR mistakes Mistake 1: Writing a long-winded "media release" We get it, you're passionate about your business, your new service offering or the award you just won. But in this instance, the saying, "less is more" is something you … Continue reading Avoid these PR mistakes
Content is king
In 2021 your content really does have to speak louder than words. What do I mean by that? Well, you have to have good imagery, this should include headshots, product shots (if that's your biz!) or service "action" shots (sure some of these may have to be "set-up" with a photographer). You should also have … Continue reading Content is king
Work from tips – revised
I recently shared tips with A little Pink Book about working from home, which you can read here. Since then, the period of working from home culture has almost become the norm. With that in mind, here are some *more* tips for your consideration. *If you're in a location where you can meet face to … Continue reading Work from tips – revised
Zoom take-aways part 2
In our next series of tips about Zoom sessions we look at three more essential areas when hosting meetings on Zoom. We're all missing the interaction of being in the office with our "work friends" and this first tip should help with this! Tip one: If you're having a team meeting, start with something fun. … Continue reading Zoom take-aways part 2
Service highlight: Getting ahead of the curve – What to do in post Coronavirus world… NOW?
As I've been progressing through the isolation period, one very important question has been front of mind for me. What's next? It's a question that can't be answered on many fronts, however, there are some aspects that CAN be answered. In the "Getting ahead of the curve" consulting service, there are many aspects that are … Continue reading Service highlight: Getting ahead of the curve – What to do in post Coronavirus world… NOW?
Learning as you go… The new way forward
I know I'm not alone when I say, this new way forward, for a large majority of us, will see us "winging it" to start with. The Coronavirus has thrown so many industries into disarray and knowing how to move forward while we wait on details from the Government about funding doesn't make the process … Continue reading Learning as you go… The new way forward
How to work from home effectively – from someone who has done it for over 12 years!
When I decided to start my own PR agency 12 years ago, the space that was "my office" was a corner of the family dining room with a desk behind a screen for "privacy". It was, at the time, sufficient, but I knew it couldn't be a long term solution. We moved shortly after … Continue reading How to work from home effectively – from someone who has done it for over 12 years!
29 things you can do for Leap Year
Leap Year Ideas for your business