When I decided to start my own PR agency 12 years ago, the space that was "my office" was a corner of the family dining room with a desk behind a screen for "privacy". It was, at the time, sufficient, but I knew it couldn't be a long term solution. We moved shortly after … Continue reading How to work from home effectively – from someone who has done it for over 12 years!
Leap Year Ideas for your business
Australia has seen it all this Summer and there's more on the way! We've had everything from Destructive fires, devastating floods, Australia really is the country of extremes and being prepared in a crisis is critical for any business of any size. In this post, we share our tips so you can take steps NOW … Continue reading How to prepare for a crisis – UPDATED for Corona Virus
'At the end of the day people won't remember what you said or did, they will remember how you made them feel.' - Maya Angelou We're told as children to remember our manners, "Please" and "Thank-You", yet when as we get older the intent behind them seems to disappear. Whenever I meet with a Journalist, … Continue reading Thank You – the most important tool in your PR toolkit
In the Pursuit office, over the water cooler talk for the last 24 hours has predominantly been focused on the news that Harry & Meghan "revealed they intend "to step back as 'senior' members of the Royal Family, and work to become financially independent". It's HUGE news. What's even bigger is that it really did … Continue reading PR lessons from Harry & Meghan
I'm writing this on a Sunday morning leading up to Christmas - thinking about everything this year has taught me. What a teacher of the year 2019 has been for me. 2019 was very much the year of priorities - and the major priority for me this year was my health. I heard a podcast … Continue reading The lessons from 2019
As part of our PR Intermediate course, we dive into the elements that should comprise of a comprehensive business plan. We know only too well that budgets can be tight, so how do you start? In this blog post I share some of the key elements of what should be part of your product inventory (and … Continue reading Branding 101
One of our offerings at Pursuit is social media management. We pride ourselves on creating great content, that will engage and drive results for your business. We also make sure we're all over what's fact and fiction when it comes to social media. Below you'll find some clarification about some of the myths that have … Continue reading Instagram Fact V Fiction
It's little over a month until Christmas Day... You may be thinking, "What else can I do to capitalise on the Christmas rush?", or you may be thinking - "Eeep, I've left it too late, what can I do?" Never fear... we have three easy to achieve activities for you to get some cut-though before … Continue reading Three things you can do before Christmas
Since discovering this app, I make sure I use it AT LEAST twice a day. Why? Because it keeps me focused. Which when you're running two businesses and have a tendency to pick up your phone more times than is acceptable in an hour, anything that will keep me on task is worth its weight … Continue reading Our favourite productivity app
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