Over on the Pursuit Communications Instagram account recently I shared tips on how I stay productive. (LINK) Don't let the "E-mail Monster" control your day I prioritise emails - with categories /importance /urgency. 📧 It keeps me on track (most of the time!) and the “email anxiety” levels to a minimum. I use different tags and then … Continue reading Productivity tips
Category: Sydney PR
My thoughts on David Warner’s Press Conference
I was asked for my thoughts on David Warner's press conference. You can read the article here.
5+ Ways to Improve your Instagram
The most recent #b2bpc series on our Instagram we covered "Five ways to improve your Instagram." So lets jump in to the tips; Plan. It’s one of our favourite four letter words! ✔️ There are sooo many resources out there to help you schedule your posts, stories - that there’s really NO excuse not to have … Continue reading 5+ Ways to Improve your Instagram
Branding Basics
Recently we offered our tips on branding basics via our Instagram account Here's a breakdown of the tips we shared. Don’t paint yourself into a corner - choose a name and colour scheme that will allow you to grow! Research online and check if anyone has registered any of your shortlisted business names. Look at … Continue reading Branding Basics
Not a cookie cutter approach
I was talking to a potential client recently and mentioned that Pursuit's core value is that Pursuit doesn't offer a "cookie cutter approach" service agency. (I have noticed the irony that every time I mention this to a potential client, it's the only element that is a "cookie cutter" approach!) This value was the very reason … Continue reading Not a cookie cutter approach
The improvements that have helped my Instagram presence
If you're following Pursuit Communications on Instagram (if not, you're missing out!!) you may have noticed our posts have changed tone. Now, I'm not talking about the "tone" of voice, I'm speaking from a visual perspective. I've changed the colour of the posts for a number of reasons, here I've listed the top three The … Continue reading The improvements that have helped my Instagram presence
Video marketing in 2017
Recently I contributed my thoughts to a piece on Video Marketing and Social Media in 2017. As I see it, video MUST be a part of your social media and general marketing activities. If only for the higher levels of engagement it offers. As the article points out "A study of Australian users revealed that … Continue reading Video marketing in 2017
How can Public Relations help my business?
This is a topic we've been discussing over on Instagram. We shared a few ideas over there, so if you're keen on specifics, take a look. A more detailed examination is below. The answer to this question depends on two factors. Budget and ideas. There's really only one of those that in a majority of … Continue reading How can Public Relations help my business?
What is Public Relations – a 2017 definition
This week on our INSTAGRAM (link opens new tab!) account I've been highlighting the critical elements of Public Relations in 2017. The Public Relations Institute of Australia (PRIA) defines Public Relations (PR) as: "the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation (or individual) and its (or their) publics. It's … Continue reading What is Public Relations – a 2017 definition
Three tips to take your Instagram account to the next level
If you've joined me over on Instagram you would have seen my three tips for taking your Instagram account to the next level. Here's a wrap-up of what I covered. ROCK your biography. This is your chance to highlight what it is you do. Use strong words and make sure the link drives traffic to … Continue reading Three tips to take your Instagram account to the next level
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