Influencers – A definition

 

Following our fortnight of sharing Influencer statistics* on our Instagram, in our post today we look at defining “influencers” and investigate the power of a “micro-influencer”.
What does the word “influencer” mean to you? Do you picture someone of power? Do you think bikini-clad model? Do you think mum-of-three, with a side-hustle?
It’s generally defined as “A group of people (or person) with a high-following on social media or someone more relatable and approachable with a smaller following yet more engagement from their followers.”
On the surface it seems that an influencer’s following is the most important. However, while this does attract attention engagement is key to an influencers success. Marketers are now more focused on interaction between the influencer and their audience which is measured by likes, comments and the trust followers have.
Micro-Influencers often have a higher engagement with audience yet this is overlooked by brands wanting to pursue social-media campaigns. A micro-influencer is anyone with 10,000 to 50,000 followers on social media to the amount of engagement the influencer gets from that number. Usually a micro-influencers audience is quite niche and deeply connected.
Micro-Influencers can be found in any sector such as: health and wellness, food and cuisine, entrepreneurship and business, beauty and fashion etc. These influencers have already built this fan-base and established trust with their audience. They have established these relationships through their Instagram stories so if a brand’s story is shared by a particular influencer, their followers are usually willing to listen.
For this reason, Brands reach out to influencers and for brands to get the best ROI (return on Investment) on a campaign, it’s ideal to hire multiple micro-influencers to increase the reach for any given campaign. Yes, macro-influencers have more of following, yet micro-influencers have more of a niche audience so don’t be fouled by the number of followers.
These micro-influencers can be found through the brands own followers on its social media channels or searching specific hashtags, see what influencers are using hashtags that are relevant to YOUR business /product or service.
You’ll also want to explore, who is the influencer associated with and how engaging are their posts? Does the “creative” (image and caption) seem authentic? Engaging with these influencers and showing interest in their content is the best way to build a relationship with them, BEFORE you reach out to them and begin a discussion.
Speaking to these influencers to determine a mutually beneficial relationship sometimes yields the best result.  Negotiate what will work best for both parties, sometimes an influencer might take-over a brand’s Instagram for a period of time or perhaps share a number of posts over a set timeframe. As part of this the brand might send out product for the influencer to try out and take photos for their social media accounts or even they might create their own original content on their blog or Youtube account reviewing the product.
Sometimes a brand might not have the budget to work with a celebrity so micro-influencers are a great way to gain the benefit you need for your brand and watch it grow through social media.

If you’d like assistance in finding an influencer that’s the perfect fit for your business, contact us today. 

*Statistics provided by Planoly

Three things I love about Twitter

I thought it was about time we looked at a social media channel that isn’t Instagram!

I thought I’d share three reasons why I love Twitter. I know, for some, Twitter doesn’t get the best “wrap” but in my opinion and in my industry, it really is a go-to source.

  1. Relationships formed with people – I’ve made some great friends in RL via Twitter and some people I’m yet to meet. Twitter allows you (like other channels) to connect and voice an opinion. (I’ll come to this later). What I like about it is being able to find people who share a common interest and connect with them. Sure you can do this on other channels too, but for me, Twitter is one of the better places to do this.
  2. Following breaking news & trends – After switching on the radio when there’s a major breaking story, I’ll jump on Twitter straight away, enter a relevant hashtag and monitor the news. When searching for trends for our clients, I can see what their competitors are tweeting (if indeed they are on Twitter) and see how the conversation is tracking in any particular space.
  3. The opinions – Okay, so this has its good and bad aspects to it. Again, just like on any social media channel, you’ll have your “negative nellie” and unfortunately you’ll have trolls too. BUT this aside, being able to converse in a space with opinions  from right across the globe, really can open your eyes.

So, is Twitter for you? Well it all depends, what industry you’re in and ultimately what you’re hoping to achieve by joining Twitter.

If you’d like to see if Twitter is for you – select our WHICH SOCIAL MEDIA CHANNEL IS FOR ME package and we’ll provide insights as to where we believe you should focus your attention.

Instagram Developments

Instagram is Testing a New, Simpler Way to React to Stories

I’m sure we’ve all jumped on the bandwagon of reacting to friends posts and messages via an emoji on Facebook which launched in 2016. Well, Instragam is trialing just that through “stories”.

As us Instagram users already know, the option to comment on a story which goes straight to the persons DM’s (or Direct Message Inbox) or sharing a story with a friend are both great features but Instagram is making it even easier for us to react to stories through emoji.

friend-emojis.png
This allows you to quickly “react” to a story through a set of emoji instead of filling up someones DM’s.

Only the person who posted the story is able to see this, appearing in the viewer’s list.

This awesome feature is only being tested in selected countries, however, if rolled out to the masses this will be the perfect way to get closer to friends and eliminate clogging up someone’s inbox and make responding quicker!

What do you think?

Is messaging becoming too reliant on emojis?

Welcome Usain Bolt

usain-bolt-central-coast-mariners_a9qiyt3h84a81shpcvl2jbse2

 

Unless you’ve been living under a rock, you would know that Olympic champion Usain Bolt has arrived on the NSW Central Coast (where we’re based!) for an indefinite training period with our local football team, the Central Coast Mariners.

This is a fabulous opportunity for businesses large and small to capitalise on Usain’s stay here on the Coast – here we share a few ways to do just that.

 

  1. Highlight the speed of service – We know how fast Usain is, why not highlight how fast your delivery process is, or perhaps how quickly your product or service cuts time down for customers.
  2. If you’re based on Coast – “Welcome Usain” – think of the creative ways you could invite Usain to your venue
  3. Send a gift to Usain – take images of what you’re sending and share on social media
  4. New service offering – just like Usain – expanding his capabilities, now’s the perfect time to share the new offerings from your business. Speaking of which have you seen OUR new business? Central Coast Chronicle is our new business, it’s the perfect platform to connect with businesses, share event details (to avoid diary clashes) and promote your business all in one convenient location.

 

Instagram Apps we’ve recently discovered

I’ve been searching for apps to up our Instagram game.

 

Here’s a list of a few that we thought might help YOU.

Hype Type

They Say: “Hype your Stories with automatically styled and designed motion typography.

Stand out.
Don’t use those tired tools that everyone else uses and expect your content to shine bright, like a diamond.

Short of words? We got you.
With the tap of a magical little button automatically pull random, meaningful quotes to give context to your story that may have not been there to start. ”

We Say: An awesome app to take your Instagram stories to the next level.

Adobe Spark

They Say: “Adobe Spark is a free online and mobile graphic design app. Easily create beautiful images, videos, and web pages that make you stand out on social”

We Say: This is our GO-TO app for all things social. Trust us on this one and download the app immediately, if not sooner!

Cut Stories

They Say: “Just import a long video, and CutStory will cut it up and save it in your smartphone’s camera roll as fragments of 15 seconds or any other length”

We Say:  Genious! Who hasn’t wanted their video to stop cutting out on Insta Stories, right at a critical moment?

Also, take a look at Continual which does the same thing!

 

Tell me, what apps are you loving at the moment? I’d be interested to discover more!

 

 

Productivity tips

Over on the Pursuit Communications Instagram account recently I shared tips on how I stay productive. (LINK)

  1. Don’t let the “E-mail Monster” control your day I prioritise emails – with categories /importance /urgency. 📧
    It keeps me on track (most of the time!) and the “email anxiety” levels to a minimum. I use different tags and then work through these according to the level of priority
  2. Pop it on silent – face down and get to work! Turning your mobile on to silent will help get the work done.
    If it helps, consider changing your voicemail message. State in your message the time you expect to return the call. Most people will understand!
  3. I 🧡 a good “to do” list
    It makes me feel organised and I can see at a glance what needs to be done.
    I break my lists down into clients and then prioritise. I highlight super important tasks and cross them off first!
    My lists are in my Kikki K planner, which goes EVERYWHERE with me.
  4.  Get up and move – your health comes first. I’m guilty of not doing this enough. I’ve recently bought a Fitbit to make sure I do move enough. Being sedentary is one of the “hazards” of my job. More often than not, I’m sitting looking at my laptop for hours on end. My Fitbit really has made a huge difference in reminding me to get up and move and achieve my daily goals. What do you do to get moving?
  5. I’m a calendar girl… 📆
    Not *that* sort of calendar girl 😝 – I put everything on my wall calendar and in my planner. No matter where I am I’ll always be able to plan and make appointments with a quick glance.

    I also colour code Birthdays,🎂 personal activities,🍾 and work duties.📝

 

So there you have it, my top five tips for productivity.

Remember to join me on Instagram to follow the #B2BPC (Back to Basics with Pursuit Communications) series! 

5+ Ways to Improve your Instagram

The most recent #b2bpc series on our Instagram we covered “Five ways to improve your Instagram.”

So lets jump in to the tips;

  1. Plan. It’s one of our favourite four letter words!
    ✔️
    There are sooo many resources out there to help you schedule your posts, stories – that there’s really NO excuse not to have a strategy for your Insta. ✔️
    Many scheduling tools will allow you to move your posts until you have a layout that suits! ✔️
    If you need assistance with this – Contact US! 


  2. Your Audience – or YOU yes this is about YOU! Yes YOU reading this right now.
    You are the reason I’m offering these tips. I write these to benefit your business.
    Your feedback, comments, likes tells me what you’re enjoying & what’s not so good.
    Ultimately it all plays a part in what you’re looking at right now. My feed. So in fact it shouldn’t be “my” feed, it’s yours.


  3. Your biography is your story. 🏈
    It’s your “30-second” commercial.
    Just like the #superbowl commercials, it’s priceless and the best ones always stand out!🥇
    Check out the @pursuitcommunications bio for an example. 🏆

  4. post at the right time 🕰
    What’s the right time?
    🤷🏼‍♀️
    If you have a business account you’ll be able to explore your insights and get this data. ⏰
    So make time every day to check your insights, write down the best times and post when you have the highest level of engagement!
    💁🏼‍♀️
    Remember to check your engagement times regularly to keep the momentum.


  5. It’s all about the #hashtag !
    If you aren’t following hashtags in your account- you’re missing out on connecting with likeminded businesses and potential clients!🙋🏾‍♀️
    Think for a minute like a customer. 🤷🏼‍♀️
    What would you search to find your business?? 🤷🏻‍♂️Use those terms as hashtags and follow them!


  6. TURN. IT. ON. BABE! 😉
    Your notifications that is!
    Turn on notifications for businesses in your local area, businesses within your industry and comment, connect and watch your network blossom. 🌸🌺


If you need assistance with your social media channels – check our services to meet your needs here.

Branding Basics

Recently we offered our tips on branding basics via our Instagram account

Here’s a breakdown of the tips we shared.

  1. Don’t paint yourself into a corner – choose a name and colour scheme that will allow you to grow!

    Research online and check if anyone has registered any of your shortlisted business names.
    Look at different colour schemes of other businesses online and see how it might work for your business.

  2. Do your research into branding and #ip (intellectual property) legal obligations. 📝
    Speak to industry experts about your obligations and rights in relation to branding. 🖊
    By taking these steps you’re well on the path to MAKING IT HAPPEN!
  3. EXPERIMENT! 🌈
    Hold a focus group with close family and friends.
    📝
    Get their thoughts on logos, tag-lines and your short list of brand names.
    🙏🏻
    Take the feedback into consideration and use this to move forward.
    If you’re able, try and ask potential customers.
  4. Whatever you decide for your branding, make sure there’s an obvious synergy between it and your business. 💬
    You don’t want to spend time explaining your branding name or choices when you could be working on securing new opportunities!
  5. Think of your brand as a person – Blonde 👱🏼‍♀️brunette or👨🏽 older👴🏻?? 👲🏾👳🏾👩🏻‍🎤👨🏼‍🍳
    Who would purchase from you?
    What’s their job title, their family situation? Additionally, think about the future and the implications of selling a business and handing your name over to someone else.
  6. Once you’ve chosen a name, colour scheme and have a #branding guideline document (if you don’t have one of these we have some fabulous contacts who can help!) you’re on the way to building your business! 🖊
    But where to next??
    🙋🏼
    That’s where a public relations campaign will help generate awareness of your business, your products and/or services. 📌
  7. Make sure your workspace reflects your values. 🖊
    Especially if you intend on hosting clients, make it a welcoming place. If you’re working from home choose a cafe or restaurant that sets the standard you want your business to reflect.
  8. Is your name readable? Choose a font that’s easy for people to understand and decipher. There are few things worse than trying to spell or explain your brand name to someone. 🖊
    Another reason why it’s important to get feedback on your final version of your logo.
  9. When you think about Sydney as a “brand” what do you think of?
    The harbour?
    The coat hanger – our iconic bridge?
    The Opera House?

    When you’re developing your business brand, consider the elements you want to be remembered. ➰
    Try and work these into your brand name, tagline, colour scheme! ⤵️
  10. Never underestimate the value of a professional!
    They’ll help define and “shape” your brand logo, any graphics and documents you require. 🖊
    We have a range of graphic designers that we call on for our own work and that of our clients. 🖊
    If you need a referral, let us know. We’re always happy to connect you with one of our fabulous service providers.

Contact us today to see how we can help your branding needs

Not a cookie cutter approach

I was talking to a potential client recently and mentioned that Pursuit’s core value is that Pursuit doesn’t offer a “cookie cutter approach” service agency. (I have noticed the irony that every time I mention this to a potential client, it’s the only element that is a “cookie cutter” approach!)

This value was the very reason why I started Pursuit. It’s my belief and experience that if you work with a business to deliver a service they need, the relationship will stand the test of time.

What works for one company, won’t work for another.

It’s that simple.

Budgets are different, values are different, goals are different, therefore the service I’m offering should be different and ultimately, the cost for our services will be different.

That’s why I’ve created a few offerings that will help guide businesses into making the right decision.

“What is Public Relations? How will it benefit me?” is a one-on-one consultation with me (Pursuit Founder, Brooke Simmons). I will ask you key questions to help you decide if indeed it is Public Relations that you need, and if it is, how it can help your business.

You’ll walk away with three Public Relations tactics that will help your business and a summary of consultation notes.  45-minute session.

The next offering “Which Social Media Channel is for me?” We understand that with so many options available for businesses, it can be a daunting decision.

I will help YOU select the social media channel that will deliver maximum results for your business.

I will also provide tips on how to integrate social media into your current marketing plan.

PLUS I will make recommendations for next best steps and materials you’ll need to get up and running. 60-minute session.

I created these services, with our core value in mind and to guide businesses of all sizes through the minefield that can be Public Relations and Social Media.

Tell me – what do you like about personalised service?

I’d love to hear in the comments below.