Charlie interned at Pursuit at the end of 2017. Her drive and insights made Charlie an invaluable asset to the team. Here I talk to Charlie about her experiences and future plans! So Charlie, tell me what did you expect from your internship & what was the reality of your internship experience? CB: “To be … Continue reading Guest Blog Post: Charlie Bowcock – Intern
Category: social media
Branding Basics
Recently we offered our tips on branding basics via our Instagram account Here's a breakdown of the tips we shared. Don’t paint yourself into a corner - choose a name and colour scheme that will allow you to grow! Research online and check if anyone has registered any of your shortlisted business names. Look at … Continue reading Branding Basics
Not a cookie cutter approach
I was talking to a potential client recently and mentioned that Pursuit's core value is that Pursuit doesn't offer a "cookie cutter approach" service agency. (I have noticed the irony that every time I mention this to a potential client, it's the only element that is a "cookie cutter" approach!) This value was the very reason … Continue reading Not a cookie cutter approach
The improvements that have helped my Instagram presence
If you're following Pursuit Communications on Instagram (if not, you're missing out!!) you may have noticed our posts have changed tone. Now, I'm not talking about the "tone" of voice, I'm speaking from a visual perspective. I've changed the colour of the posts for a number of reasons, here I've listed the top three The … Continue reading The improvements that have helped my Instagram presence
Video marketing in 2017
Recently I contributed my thoughts to a piece on Video Marketing and Social Media in 2017. As I see it, video MUST be a part of your social media and general marketing activities. If only for the higher levels of engagement it offers. As the article points out "A study of Australian users revealed that … Continue reading Video marketing in 2017
What is Public Relations – a 2017 definition
This week on our INSTAGRAM (link opens new tab!) account I've been highlighting the critical elements of Public Relations in 2017. The Public Relations Institute of Australia (PRIA) defines Public Relations (PR) as: "the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation (or individual) and its (or their) publics. It's … Continue reading What is Public Relations – a 2017 definition
Mother’s Day
It's not *too* late if you've left promoting your Mother's Day products. Below I've shared my top tips to get customers buying in the last-minute rush. *Offer discounted or free express postage - and offer to send directly to "Mum" or "Nanna" rather than to the purchaser, and include gift-wrapping for a nominal fee. … Continue reading Mother’s Day
Why *where* you meet is as important as who you’re meeting
Most of us will have been in the situation where we've met someone, a potential client or colleague even family or friends at a location that just isn't right. Remember how that made you feel? That's why, whenever I ask to meet someone I always like to meet somewhere where the service is nothing short … Continue reading Why *where* you meet is as important as who you’re meeting
Creative Lady!
It's been a week of "ticking things off". Firstly, I launched my FREE 15 Minute sessions - click HERE for more details on this. Today, I'm excited to share that my listing on Creative Lady is now live. I'm joined by 100's of other creative ladies around the world, all willing and ready to help … Continue reading Creative Lady!
La La Land & Public Relations
n the 2016 film La La Land, one of the first songs is "Someone in the Crowd". If you haven't seen the film or heard the song, do yourself a favour, and have a quick listen. (Note: link opens Spotify) While listening to the song on my way to a meeting, I found some very clear comparisons … Continue reading La La Land & Public Relations
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