I was recently asked on Twitter how easy it was to write a media release. It's never 100% easy, no matter how many times you've written a media release. Sure, it becomes EASIER, but it's never "EASY". In today's post I thought I'd give you a bit of an insight into some of the steps … Continue reading Anatomy of a media release
Category: Public Relations
Thank You – the most important tool in your PR toolkit
'At the end of the day people won't remember what you said or did, they will remember how you made them feel.' - Maya Angelou We're told as children to remember our manners, "Please" and "Thank-You", yet when as we get older the intent behind them seems to disappear. Whenever I meet with a Journalist, … Continue reading Thank You – the most important tool in your PR toolkit
PR lessons from Harry & Meghan
In the Pursuit office, over the water cooler talk for the last 24 hours has predominantly been focused on the news that Harry & Meghan "revealed they intend "to step back as 'senior' members of the Royal Family, and work to become financially independent". It's HUGE news. What's even bigger is that it really did … Continue reading PR lessons from Harry & Meghan
The lessons from 2019
I'm writing this on a Sunday morning leading up to Christmas - thinking about everything this year has taught me. What a teacher of the year 2019 has been for me. 2019 was very much the year of priorities - and the major priority for me this year was my health. I heard a podcast … Continue reading The lessons from 2019
Three things you can do before Christmas
It's little over a month until Christmas Day... You may be thinking, "What else can I do to capitalise on the Christmas rush?", or you may be thinking - "Eeep, I've left it too late, what can I do?" Never fear... we have three easy to achieve activities for you to get some cut-though before … Continue reading Three things you can do before Christmas
Our favourite productivity app
Since discovering this app, I make sure I use it AT LEAST twice a day. Why? Because it keeps me focused. Which when you're running two businesses and have a tendency to pick up your phone more times than is acceptable in an hour, anything that will keep me on task is worth its weight … Continue reading Our favourite productivity app
Podcasts: What I’m currently listening to
Whether you're in the car, commuting to work on the train or bus or hitting the gym and need some distraction, Podcasts are a fabulous way to be entertained, informed and educated. Below I've shared my list of my favourite podcasts (in no particular order!) The Squiz - These girls are my WAKE-UP crew. After … Continue reading Podcasts: What I’m currently listening to
Consult with someone who knows
When you're running a business, you want to engage with the best people to get optimum results. We've all heard the saying "You don't ask a mechanic about your water pipes", so why would you engage the services of someone who doesn't understand the PR landscape to help you communicate your message? Pursuit Communications knows … Continue reading Consult with someone who knows
An (overdue) update
If you’ve missed our posts on Instagram and Facebook and indeed our blog posts here there’s been a very good reason. Our Founder, Brooke was ill (we’ll spare you the horrid details!) and after presenting at her doctor’s clinic with a RESTING heart rate of 175, it was in an ambulance to Gosford hospital. After … Continue reading An (overdue) update
Two PR Courses coming SOON!
If you've been following us over on Instagram, then you may have heard that I'm launching not one but TWO - yes TWO PR courses in 2019. Why? Because I have a tonne of knowledge and want to share it. Simple as that. If I can help you with your PR activities, then fan-bloody-tastic. So, … Continue reading Two PR Courses coming SOON!