Recently we offered our tips on branding basics via our Instagram account Here's a breakdown of the tips we shared. Don’t paint yourself into a corner - choose a name and colour scheme that will allow you to grow! Research online and check if anyone has registered any of your shortlisted business names. Look at … Continue reading Branding Basics
Tag: Sydney
Guest blog interview: Sandy Cummins
Today's Guest blog interview is with a past client of Pursuit's - Sandy Cummins. We worked with Sandy and her team when they launched a business in the beautiful Daylesford region of Victoria, Australia. We've stayed in contact over the years and I was thrilled to have Sandy's contribution towards our guest blog series. So, … Continue reading Guest blog interview: Sandy Cummins
Guest Blog Interview: Sam Gardiner
The second guest blog interview is from Sam Gardiner. I met Sam at University (almost 16 years ago!) and since then we've not only been great mates and we've championed each other's endeavors. In the interview below, we discuss success, changing career paths and the fact that there is no such thing as an "average … Continue reading Guest Blog Interview: Sam Gardiner
Mother’s Day
It's not *too* late if you've left promoting your Mother's Day products. Below I've shared my top tips to get customers buying in the last-minute rush. *Offer discounted or free express postage - and offer to send directly to "Mum" or "Nanna" rather than to the purchaser, and include gift-wrapping for a nominal fee. … Continue reading Mother’s Day
Why *where* you meet is as important as who you’re meeting
Most of us will have been in the situation where we've met someone, a potential client or colleague even family or friends at a location that just isn't right. Remember how that made you feel? That's why, whenever I ask to meet someone I always like to meet somewhere where the service is nothing short … Continue reading Why *where* you meet is as important as who you’re meeting
La La Land & Public Relations
n the 2016 film La La Land, one of the first songs is "Someone in the Crowd". If you haven't seen the film or heard the song, do yourself a favour, and have a quick listen. (Note: link opens Spotify) While listening to the song on my way to a meeting, I found some very clear comparisons … Continue reading La La Land & Public Relations
Sharing the love
Ahhh Valentine's Day. There's no escaping it, if like us you believe everyday should be Valentine's Day, why not do something romantic every week of the year? (It may sound like a lot of work, but trust us on this one!) Here's how... Leave a note in your loved one's pocket or send them a … Continue reading Sharing the love
The Ed Sheeran effect
Unless you've been under a rock, it's hard not have seen or heard one of the two new songs from hitmaker Ed Sheeran. Ed's currently on a promotional tour of Australia and it appears to be doing great things for him, with his two newly released songs placed at one and two on the ARIA charts … Continue reading The Ed Sheeran effect