This year more than ever, my daily tasks have been so varied, that I've found it difficult to really pinpoint as to what exactly a "typical" day in my "PR" universe looks like. To give you an example, I've made calls to the media pitching media releases and following up media releases (standard activity), I've created … Continue reading The changing role of PR
Tag: public relations
Guest Blog Interview: Sam Gardiner
The second guest blog interview is from Sam Gardiner. I met Sam at University (almost 16 years ago!) and since then we've not only been great mates and we've championed each other's endeavors. In the interview below, we discuss success, changing career paths and the fact that there is no such thing as an "average … Continue reading Guest Blog Interview: Sam Gardiner
Video marketing in 2017
Recently I contributed my thoughts to a piece on Video Marketing and Social Media in 2017. As I see it, video MUST be a part of your social media and general marketing activities. If only for the higher levels of engagement it offers. As the article points out "A study of Australian users revealed that … Continue reading Video marketing in 2017
How can Public Relations help my business?
This is a topic we've been discussing over on Instagram. We shared a few ideas over there, so if you're keen on specifics, take a look. A more detailed examination is below. The answer to this question depends on two factors. Budget and ideas. There's really only one of those that in a majority of … Continue reading How can Public Relations help my business?
What is Public Relations – a 2017 definition
This week on our INSTAGRAM (link opens new tab!) account I've been highlighting the critical elements of Public Relations in 2017. The Public Relations Institute of Australia (PRIA) defines Public Relations (PR) as: "the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation (or individual) and its (or their) publics. It's … Continue reading What is Public Relations – a 2017 definition
Mother’s Day
It's not *too* late if you've left promoting your Mother's Day products. Below I've shared my top tips to get customers buying in the last-minute rush. *Offer discounted or free express postage - and offer to send directly to "Mum" or "Nanna" rather than to the purchaser, and include gift-wrapping for a nominal fee. … Continue reading Mother’s Day
La La Land & Public Relations
n the 2016 film La La Land, one of the first songs is "Someone in the Crowd". If you haven't seen the film or heard the song, do yourself a favour, and have a quick listen. (Note: link opens Spotify) While listening to the song on my way to a meeting, I found some very clear comparisons … Continue reading La La Land & Public Relations
Ho Ho Ho-lidays!
As I reflect on 2011, community is at the heart of many of the activities Pursuit Communications has undertaken this year. At the start of the year Pursuit was proud to assist with the Empire Bay Community Fundraiser where an astounding $4,500 was raised for QLD Flood victims. Most recently we've supported a number of charity … Continue reading Ho Ho Ho-lidays!
Why Milkshakes and PR are the same thing…
On Monday - International Chocolate Milkshake Day in case you missed it - we asked around “What’s your favourite flavour milkshake?” Chocolate? Caramel? Vanilla? Maybe the not so popular lime? Most people seemed to choose either chocolate or vanilla. Whatever your choice is, you can be sure that not everyone likes the same, which brings … Continue reading Why Milkshakes and PR are the same thing…
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