In time for Superbowl 50 - Twitter has struck deals with brands such as Pepsi and Budweiser to have two distinct emjois for the event. The amount estimated to have been paid by these brands, is a seven figure sum. Our opinion, it's a creative option to reach out to another audience during a major … Continue reading An emoji costs how much?
Tag: Central Coast PR
What’s your passion?
Our passion is communicating messages on behalf of our clients. It's researching media outlets, relevant to the specific message that needs to be shared with the community. It's also achieving outstanding results for our clients to help them secure brand awareness. Tell us, what's your passion?
TODAY Show extends their brand
In news just in, the TODAY Show (Channel 9) has re-branded their Mornings program - to TODAY EXTRA. What are your thoughts? Do you watch TODAY, Sunrise, ABC News Breakfast or catch-up with the team from Studio 10? Let us know in the comments below. Full story regarding the re-branding here.
CLEO Closure
It is a sad day indeed for the magazine world and those readers fond of CLEO magazine. Here's Ita Buttrose's thoughts on the issue. Ita was Founding Editor of CLEO. As of 19/1 here's the latest on the issue. What do you think? Are all print publications doomed? Or is the women's magazine space too … Continue reading CLEO Closure
2012 in Review
Given the end of the year is almost upon us, I thought a little recap on just some of the highlights of 2012 was in order. It's always good to look back and reflect on your successes and see just how much you've achieved in a year. So with this in mind, here's our list for … Continue reading 2012 in Review
Don’t believe in social media? Read this…
Last week Sea FM on the NSW Central Coast let go their breakfast team "Paddy & Ciel". There was no warning the team was leaving, there was no "farewell show", no hooplah that you would normally expect with a breakfast radio team departing their post. Since then 99% of their Facebook posts have contained complaints … Continue reading Don’t believe in social media? Read this…
Infographic: It’s not me, it’s you!
Infographics are becoming an increasingly popular way to communicate messages to the public. Statistics are easily broken down and the "light-hearted" feel of infographics can make readers feel like they aren't getting bogged down in numbers and boring data! If you liked the infographic we posted on our Facebook page this morning you can find … Continue reading Infographic: It’s not me, it’s you!
Facebook to put ads in mobile apps
News this morning that Facebook is considering adding "sponsored stories" to its mobile apps. Currently app users are treated to an "ad" free experience - however with this new move, these ads would be impossible to ignore. Will this turn you away from Facebook? Will you consider "De-Friending" Facebook all together following this? The full … Continue reading Facebook to put ads in mobile apps
What are you searching for?
Last week Google released their Zeitgeist lists: this year’s hottest search terms on google.com.au. There were some interesting searches throughout the year - including "cakepops", otoplasty - plastic ear surgery and searching for "what is culture?" - clearly Kath & Kim were busy googling this! If you're searching for Public Relations help - then really you've come … Continue reading What are you searching for?
On Oscars day we look at the importance of a good speech
On Oscars day we thought it was a good time to remind our readers of the importance of a good speech. The last thing you want when you're in front of your colleagues or a group of people is to fall to pieces ala Gwyneth. You needn't be receiving a little gold man - whether you're accepting a certificate from … Continue reading On Oscars day we look at the importance of a good speech
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