Today's Guest blog interview is with a past client of Pursuit's - Sandy Cummins. We worked with Sandy and her team when they launched a business in the beautiful Daylesford region of Victoria, Australia. We've stayed in contact over the years and I was thrilled to have Sandy's contribution towards our guest blog series. So, … Continue reading Guest blog interview: Sandy Cummins
Category: Central Coast PR
The improvements that have helped my Instagram presence
If you're following Pursuit Communications on Instagram (if not, you're missing out!!) you may have noticed our posts have changed tone. Now, I'm not talking about the "tone" of voice, I'm speaking from a visual perspective. I've changed the colour of the posts for a number of reasons, here I've listed the top three The … Continue reading The improvements that have helped my Instagram presence
Wrap-up from our press release basics
For those who aren't "playing along" on Instagram, here's what we have shared in terms of making your media release stand out! Have a template and keep it consistent Keep your contact details current Have the release in a format that suits the audience (editable word doc via email, PDF for your website) A … Continue reading Wrap-up from our press release basics
Video marketing in 2017
Recently I contributed my thoughts to a piece on Video Marketing and Social Media in 2017. As I see it, video MUST be a part of your social media and general marketing activities. If only for the higher levels of engagement it offers. As the article points out "A study of Australian users revealed that … Continue reading Video marketing in 2017
How can Public Relations help my business?
This is a topic we've been discussing over on Instagram. We shared a few ideas over there, so if you're keen on specifics, take a look. A more detailed examination is below. The answer to this question depends on two factors. Budget and ideas. There's really only one of those that in a majority of … Continue reading How can Public Relations help my business?
What is Public Relations – a 2017 definition
This week on our INSTAGRAM (link opens new tab!) account I've been highlighting the critical elements of Public Relations in 2017. The Public Relations Institute of Australia (PRIA) defines Public Relations (PR) as: "the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation (or individual) and its (or their) publics. It's … Continue reading What is Public Relations – a 2017 definition
Three tips to take your Instagram account to the next level
If you've joined me over on Instagram you would have seen my three tips for taking your Instagram account to the next level. Here's a wrap-up of what I covered. ROCK your biography. This is your chance to highlight what it is you do. Use strong words and make sure the link drives traffic to … Continue reading Three tips to take your Instagram account to the next level
FriYAY wrap-up 28 April
Another fantastic session with lots of attendees this afternoon in my 5pm Instagram chat. Today I discussed - "Challenges" and the benefits of running one of these for your business. We've all seen those challenges on social media, three days to a great body, 14 days to become your own sales rep and so on. … Continue reading FriYAY wrap-up 28 April
Why *where* you meet is as important as who you’re meeting
Most of us will have been in the situation where we've met someone, a potential client or colleague even family or friends at a location that just isn't right. Remember how that made you feel? That's why, whenever I ask to meet someone I always like to meet somewhere where the service is nothing short … Continue reading Why *where* you meet is as important as who you’re meeting
Wrap-up of my FriYAY Instagram LIVE session
If you didn't see yesterday afternoon's FriYAY chat over on Instagram never fear, I'll be hosting another FRIYAY chat on the 28th at 5.00 PM! Here's a summary of what you missed from yesterday. PURSUIT LAUNCHES ONLINE OFFERINGS! That's right, here on this very website I've now listed 11, yes 11, different services for you … Continue reading Wrap-up of my FriYAY Instagram LIVE session
pursuitcommunications.net 