"Perfection is not attainable, but if we chase perfection we can catch excellence." —Vince Lombardi Earlier this month I sat down and did some planning for my business. I looked at potential opportunities for my own business, opportunities for our current clients and planned a strategy to acquire new business, to help others achieve their … Continue reading Goals for 2017
Category: Central Coast NSW
Hello 2017!
2017 - full of promise and potential. A new year equals new opportunities. With this in mind, Pursuit is now taking on NEW CLIENTS. So if you've been considering PR, Social Media or increasing your personal brand, please give me a call. We can discuss your thoughts and I'll make initial recommendations and if you'd … Continue reading Hello 2017!
Why I might switch to a Google phone
Last week Google released their PIXEL phone. I've been reading various blogs about the benefits of the phone. While THIS BLOG is specifically targeting PR professionals, the reasons for switching to a Pixel could be applied to anyone really. I really like the idea of being able to search specifically for photos and while you … Continue reading Why I might switch to a Google phone
Less is more…
Issues Management 101
Issues management, it's enough to make any manager feel ill. Below, we've shared some of our top tips for managing an issue when it arises. Rule 1 - Always have a plan. Get your team together and block out an entire day (yes, you'll need this long) to consider all possible scenarios that could go … Continue reading Issues Management 101
SEO & PR a match made in heaven!
We work closely with a number of service providers to offer our clients a tailored package when reaching their PR and marketing goals. Just one of these providers is SEO - from the link below, you'll see a number of connections between PR and SEO. So if you're looking to further your brand's awareness, remember … Continue reading SEO & PR a match made in heaven!
Obama’s social success
As The President's reign comes to an end, it seems apt to look at some of the social media tricks that Obama does well. Presenting a focused and clear message - Remember Hope? It's a one word slogan that created buzz and worked to build Obama's profile. Authenticity - Obama signs off social media posts, authored … Continue reading Obama’s social success
Olympic Dairy Milk?
A bit of fun post for a Friday. Cadbury has released a special "Australian Olympic Team Edition" of their chocolate. It's not Vegemite (been there, done that) and it's not pavlova, although we think that may be a great one (anyone listening at Cadbury??) It is, Lamington and according to product description includes: "Dairy Milk … Continue reading Olympic Dairy Milk?
Instagram beats Twitter
Instagram now has more than 500 million users, including 300 million daily active users. What this says is that while their subscriber base has now surpassed Twitter's, the number of active users is far less, so not as many people are actively posting / participating in using this channel. Tell us in the comments, do … Continue reading Instagram beats Twitter
New Emojis on the way
We've heard via various social media news sites that some new emojis are on the way. The release date is slated for June 21st (US time) and the new emojis will add to the already expansive image collection. For those brands associated with health the "sneezing face" emoji will be popular, as will the man … Continue reading New Emojis on the way
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