Lessons from Gary V

I was listening to the Seize The Yay podcast yesterday, it’s a fabulous podcast that I highly recommend you subscribe to.

Sarah Holloway is the presenter and she was interviewing Internet personality and New York Times Bestselling author Gary Vaynerchuk.

If you haven’t heard of Gary V before jump on Instagram, YouTube, Facebook – any social platform and you’ll find his profile.

He’s unforgiving in his attitude, but (in my opinion) that’s how he got to be where he is today.

One of the many takeaways from this podcast that ties in well with this month’s Small Business September activities was his idea of “Giving more than you take”.

It’s simple and something that I’ve tried to do in many aspects of my life, including business (hence Small Business September) but I thought how can I extend this further?

It’s akin to the saying “underpromise and over deliver” when working with a client.

I’ve been working on ways to GIVE MORE in 2020 for our clients (both existing and new) and I’m excited to say that while brainstorming with my textas and coloured pencils, there will be MORE for our clients in 2020.

I’m fine-tuning the details over the next weeks and then will start getting wheels in motion so everything is good to go come January.

In the meantime, take a look at this week’s Small Business September offer. We’re changing the offers each week and they’re all BRAND NEW services at highly discounted rates.

Just by listening to a podcast Sarah and Gary have given me (and in turn my clients) more.

 

Photo by Austin Distel on Unsplash

 

 

Consult with someone who knows

When you’re running a business, you want to engage with the best people to get optimum results.

We’ve all heard the saying “You don’t ask a mechanic about your water pipes”, so why would you engage the services of someone who doesn’t understand the PR landscape to help you communicate your message?

Pursuit Communications knows the best media outlets to contact (and the people behind them)  across a wide variety of sectors, including niche “vertical” outlets within a multitude of industries.

It’s knowing “Who’s who in the zoo”, their deadlines, their communication preferences and so many other variables to get your message across to the media and to your desired audience.

It’s also an ability to think creatively, understanding what’s the BEST way to communicate your message to the media and your customers, that’s going to stand out from the rest!

With our first Small Business September offering – a 1:1 phone call, over 30, 60 or 90 minutes, we can cover all of this – and more.

So if you’d like to have a discussion, click here to get started and connect with someone who knows.

 

 

Branding Basics

Recently we offered our tips on branding basics via our Instagram account

Here’s a breakdown of the tips we shared.

  1. Don’t paint yourself into a corner – choose a name and colour scheme that will allow you to grow!

    Research online and check if anyone has registered any of your shortlisted business names.
    Look at different colour schemes of other businesses online and see how it might work for your business.

  2. Do your research into branding and #ip (intellectual property) legal obligations. 📝
    Speak to industry experts about your obligations and rights in relation to branding. 🖊
    By taking these steps you’re well on the path to MAKING IT HAPPEN!
  3. EXPERIMENT! 🌈
    Hold a focus group with close family and friends.
    📝
    Get their thoughts on logos, tag-lines and your short list of brand names.
    🙏🏻
    Take the feedback into consideration and use this to move forward.
    If you’re able, try and ask potential customers.
  4. Whatever you decide for your branding, make sure there’s an obvious synergy between it and your business. 💬
    You don’t want to spend time explaining your branding name or choices when you could be working on securing new opportunities!
  5. Think of your brand as a person – Blonde 👱🏼‍♀️brunette or👨🏽 older👴🏻?? 👲🏾👳🏾👩🏻‍🎤👨🏼‍🍳
    Who would purchase from you?
    What’s their job title, their family situation? Additionally, think about the future and the implications of selling a business and handing your name over to someone else.
  6. Once you’ve chosen a name, colour scheme and have a #branding guideline document (if you don’t have one of these we have some fabulous contacts who can help!) you’re on the way to building your business! 🖊
    But where to next??
    🙋🏼
    That’s where a public relations campaign will help generate awareness of your business, your products and/or services. 📌
  7. Make sure your workspace reflects your values. 🖊
    Especially if you intend on hosting clients, make it a welcoming place. If you’re working from home choose a cafe or restaurant that sets the standard you want your business to reflect.
  8. Is your name readable? Choose a font that’s easy for people to understand and decipher. There are few things worse than trying to spell or explain your brand name to someone. 🖊
    Another reason why it’s important to get feedback on your final version of your logo.
  9. When you think about Sydney as a “brand” what do you think of?
    The harbour?
    The coat hanger – our iconic bridge?
    The Opera House?

    When you’re developing your business brand, consider the elements you want to be remembered. ➰
    Try and work these into your brand name, tagline, colour scheme! ⤵️
  10. Never underestimate the value of a professional!
    They’ll help define and “shape” your brand logo, any graphics and documents you require. 🖊
    We have a range of graphic designers that we call on for our own work and that of our clients. 🖊
    If you need a referral, let us know. We’re always happy to connect you with one of our fabulous service providers.

Contact us today to see how we can help your branding needs

Not a cookie cutter approach

I was talking to a potential client recently and mentioned that Pursuit’s core value is that Pursuit doesn’t offer a “cookie cutter approach” service agency. (I have noticed the irony that every time I mention this to a potential client, it’s the only element that is a “cookie cutter” approach!)

This value was the very reason why I started Pursuit. It’s my belief and experience that if you work with a business to deliver a service they need, the relationship will stand the test of time.

What works for one company, won’t work for another.

It’s that simple.

Budgets are different, values are different, goals are different, therefore the service I’m offering should be different and ultimately, the cost for our services will be different.

That’s why I’ve created a few offerings that will help guide businesses into making the right decision.

“What is Public Relations? How will it benefit me?” is a one-on-one consultation with me (Pursuit Founder, Brooke Simmons). I will ask you key questions to help you decide if indeed it is Public Relations that you need, and if it is, how it can help your business.

You’ll walk away with three Public Relations tactics that will help your business and a summary of consultation notes.  45-minute session.

The next offering “Which Social Media Channel is for me?” We understand that with so many options available for businesses, it can be a daunting decision.

I will help YOU select the social media channel that will deliver maximum results for your business.

I will also provide tips on how to integrate social media into your current marketing plan.

PLUS I will make recommendations for next best steps and materials you’ll need to get up and running. 60-minute session.

I created these services, with our core value in mind and to guide businesses of all sizes through the minefield that can be Public Relations and Social Media.

Tell me – what do you like about personalised service?

I’d love to hear in the comments below.

Three tips to take your Instagram account to the next level

If you’ve joined me over on Instagram you would have seen my three tips for taking your Instagram account to the next level. 

Here’s a wrap-up of what I covered.

  1. ROCK your biography. This is your chance to highlight what it is you do. Use strong words and make sure the link drives traffic to your product or service AND you’ve referred to it in your most recent post.
  2. Style your posts. Check out our feed as an example.  Keep it consistent, don’t make it too hard to replicate (remember you’re going to be using this style day-in and day-out!) and make sure it’s easy on the eye. No harsh colours or hard to read fonts. 
  3. Use other apps to UP your game. There are so many apps out there to make the most of your images. My current favourite app? Adobe Spark. It takes your images to the next level! 

 

If you like these tips and you’re trying to decide which channel best suits you sign up to the “Which Social Media Channel is for Me” service. Alternatively, if you’re looking for more direction on Instagram or Facebook why not sign up to our Social Media Audit. 

 

Goals for 2017

“Perfection is not attainable, but if we chase perfection we can catch excellence.”

—Vince Lombardi

Earlier this month I sat down and did some planning for my business. I looked at potential opportunities for my own business, opportunities for our current clients and planned a strategy to acquire new business, to help others achieve their goals this year.

With this in mind, I’d like to hear what areas of marketing, PR and social media your needs improving for your business.

I’d like YOU to contact Pursuit and then I’ll get back to you with two tips to get  YOU started. That’s right I’ll help you FREE!

I’ll repeat that… That’s right I’ll help you FREE!

I’ll then be choosing one business from those who contact Pursuit to receive a one-on-one session with me to flesh out ideas and get you closer to achieving your business goals in 2017.

Do it NOW!

Fill in the contact form below and you’re one step closer to success.

How to catch up after a break

So recently I was on leave for a dear friend’s wedding.

While I was keeping an eye on things during my “leave” the inbox I returned to wasn’t the one that I left.

With numerous subscription emails, emails from clients and then a few from friends to deal with I thought I’d share a few of my tips that helped me get through the jungle that was my inbox.

  1. Prioritise – Quickly scan through your emails and see what has to be dealt with as a priority. Create folders if that helps and put emails in folders accordingly
  2. Delete – Any subscription emails that really aren’t relevant, just delete.
  3. Email your clients – As soon as you’re back on deck, send your clients / customers / colleagues an email notifying them that you’re back on deck and making your way through emails and you’ll be in touch regarding their initial email shortly.
  4. Friends last – Sorry, I know this really isn’t ideal, BUT it will give you something to look forward to at the end of the day or as soon as you’ve completed all your other tasks.

So there you have it.

A few quick and dirty tips to help you manage your inbox.

Good things…

Words of wisdom:

Don’t rush your tasks, tell your manager / superiors / clients the amount of time the task will take and if you find that it’s taking longer, notify them immediately to rework the timeline.

 

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Blogging for Business

Have you always wanted to write a blog for your business, but you’re not sure where to start?

Why not take some inspiration from those who have been awarded the Best Business Blog title for 2016 by SmartCompany.

All it takes is an idea, a blog hosting site and you’re ready to go. Share the content with your customers via electronic newsletter or promoting it in store.

Pursuit Communications can assist your business with its blog, electronic newsletter or social media profiles – contact us today to discuss. 

 

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What’s your passion?

Our passion is communicating messages on behalf of our clients.

It’s researching media outlets, relevant to the specific message that needs to be shared with the community.

It’s also achieving outstanding results for our clients to help them secure brand awareness.

Tell us, what’s your passion?

 

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