This week on our INSTAGRAM (link opens new tab!) account I've been highlighting the critical elements of Public Relations in 2017. The Public Relations Institute of Australia (PRIA) defines Public Relations (PR) as: "the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation (or individual) and its (or their) publics. It's … Continue reading What is Public Relations – a 2017 definition
Tag: public relations Sydney
Mother’s Day
It's not *too* late if you've left promoting your Mother's Day products. Below I've shared my top tips to get customers buying in the last-minute rush. *Offer discounted or free express postage - and offer to send directly to "Mum" or "Nanna" rather than to the purchaser, and include gift-wrapping for a nominal fee. … Continue reading Mother’s Day
Hello 2017!
2017 - full of promise and potential. A new year equals new opportunities. With this in mind, Pursuit is now taking on NEW CLIENTS. So if you've been considering PR, Social Media or increasing your personal brand, please give me a call. We can discuss your thoughts and I'll make initial recommendations and if you'd … Continue reading Hello 2017!
Why I might switch to a Google phone
Last week Google released their PIXEL phone. I've been reading various blogs about the benefits of the phone. While THIS BLOG is specifically targeting PR professionals, the reasons for switching to a Pixel could be applied to anyone really. I really like the idea of being able to search specifically for photos and while you … Continue reading Why I might switch to a Google phone
Issues Management 101
Issues management, it's enough to make any manager feel ill. Below, we've shared some of our top tips for managing an issue when it arises. Rule 1 - Always have a plan. Get your team together and block out an entire day (yes, you'll need this long) to consider all possible scenarios that could go … Continue reading Issues Management 101
More on SEO & PR
Earlier this week we blogged about SEO & PR. There's no doubt that they go hand-in-hand, especially in today's digital world. We've found another article we wanted to share, that highlights some important tips when considering PR & SEO. Read it here. Remember, we can provide PR and through our partner connections; SEO services. Contact … Continue reading More on SEO & PR
Pre-produced Snapchat content on the way
Yes, you read correctly! Snapchat has released details of "Memories" which is being rolled out over the coming months. Essentially you can create your content and then save it to memories to share at a later date, there's also a preview of a private folder "for my eyes only"! Have you jumped on Snapchat yet? … Continue reading Pre-produced Snapchat content on the way
SEO & PR a match made in heaven!
We work closely with a number of service providers to offer our clients a tailored package when reaching their PR and marketing goals. Just one of these providers is SEO - from the link below, you'll see a number of connections between PR and SEO. So if you're looking to further your brand's awareness, remember … Continue reading SEO & PR a match made in heaven!
Olympic Dairy Milk?
A bit of fun post for a Friday. Cadbury has released a special "Australian Olympic Team Edition" of their chocolate. It's not Vegemite (been there, done that) and it's not pavlova, although we think that may be a great one (anyone listening at Cadbury??) It is, Lamington and according to product description includes: "Dairy Milk … Continue reading Olympic Dairy Milk?
Instagram beats Twitter
Instagram now has more than 500 million users, including 300 million daily active users. What this says is that while their subscriber base has now surpassed Twitter's, the number of active users is far less, so not as many people are actively posting / participating in using this channel. Tell us in the comments, do … Continue reading Instagram beats Twitter
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