It's occurred to me that 2023 is the year that PR really "shifted". After the global pandemic, the media landscape has rapidly changed. We've heard this idea has been shared numerous times. However, the traditional ways of executing a PR strategy are giving way to multiple emerging paths. I've wanted to write the thoughts below … Continue reading The year that PR shifted
Are you thinking about engaging with the media?Here are three ways to get some cut-through… Send-outWe LOVE a creative send-out (and love the brainstorming process even more!) Why is a send-out such a good idea? Because even in these highly digital times, it allows your desired media contacts to EXPERIENCE your product first hand. So … Continue reading Three Ways to get cut-through with the media
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