If you’ve missed our posts on Instagram and Facebook and indeed our blog posts here there’s been a very good reason. Our Founder, Brooke was ill (we’ll spare you the horrid details!) and after presenting at her doctor’s clinic with a RESTING heart rate of 175, it was in an ambulance to Gosford hospital. After … Continue reading An (overdue) update
Tag: Central Coast Public Relations
Why we offer freebies
Did you know we have a freebie page? We do! Right now, we're offering a New Year's hashtag cheatsheet. A complete list and thought-starter document for your social media needs. Go and check it out. We offer freebies to build rapport with our existing audience and to build on that audience. Our content changes frequently … Continue reading Why we offer freebies
How to make headlines – when you don’t have one!
So you're looking to get your business some media coverage... How do you do it when you don't have any news of your own? Here's two quick fire ways to get the media looking your way. Comment on exisiting media topics This comes with a caveat, don't comment on an issue that isn't related to … Continue reading How to make headlines – when you don’t have one!
Productivity tips
Over on the Pursuit Communications Instagram account recently I shared tips on how I stay productive. (LINK) Don't let the "E-mail Monster" control your day I prioritise emails - with categories /importance /urgency. 📧 It keeps me on track (most of the time!) and the “email anxiety” levels to a minimum. I use different tags and then … Continue reading Productivity tips
Guest Blog Post: Charlie Bowcock – Intern
Charlie interned at Pursuit at the end of 2017. Her drive and insights made Charlie an invaluable asset to the team. Here I talk to Charlie about her experiences and future plans! So Charlie, tell me what did you expect from your internship & what was the reality of your internship experience? CB: “To be … Continue reading Guest Blog Post: Charlie Bowcock – Intern
Guest blog interview: Sandy Cummins
Today's Guest blog interview is with a past client of Pursuit's - Sandy Cummins. We worked with Sandy and her team when they launched a business in the beautiful Daylesford region of Victoria, Australia. We've stayed in contact over the years and I was thrilled to have Sandy's contribution towards our guest blog series. So, … Continue reading Guest blog interview: Sandy Cummins
What makes a media release?
Over the coming days on Instagram we're sharing just some of the components of a media release that will get noticed! In coming up with this content, it reinforced to me what a multilayered "beast" the media release is. Beyond the content, which is arguably the most important element, there's so much more to a … Continue reading What makes a media release?
The changing role of PR
This year more than ever, my daily tasks have been so varied, that I've found it difficult to really pinpoint as to what exactly a "typical" day in my "PR" universe looks like. To give you an example, I've made calls to the media pitching media releases and following up media releases (standard activity), I've created … Continue reading The changing role of PR
How can Public Relations help my business?
This is a topic we've been discussing over on Instagram. We shared a few ideas over there, so if you're keen on specifics, take a look. A more detailed examination is below. The answer to this question depends on two factors. Budget and ideas. There's really only one of those that in a majority of … Continue reading How can Public Relations help my business?
What is Public Relations – a 2017 definition
This week on our INSTAGRAM (link opens new tab!) account I've been highlighting the critical elements of Public Relations in 2017. The Public Relations Institute of Australia (PRIA) defines Public Relations (PR) as: "the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation (or individual) and its (or their) publics. It's … Continue reading What is Public Relations – a 2017 definition
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