Productivity tips

Over on the Pursuit Communications Instagram account recently I shared tips on how I stay productive. (LINK)

  1. Don’t let the “E-mail Monster” control your day I prioritise emails – with categories /importance /urgency. 📧
    It keeps me on track (most of the time!) and the “email anxiety” levels to a minimum. I use different tags and then work through these according to the level of priority
  2. Pop it on silent – face down and get to work! Turning your mobile on to silent will help get the work done.
    If it helps, consider changing your voicemail message. State in your message the time you expect to return the call. Most people will understand!
  3. I 🧡 a good “to do” list
    It makes me feel organised and I can see at a glance what needs to be done.
    I break my lists down into clients and then prioritise. I highlight super important tasks and cross them off first!
    My lists are in my Kikki K planner, which goes EVERYWHERE with me.
  4.  Get up and move – your health comes first. I’m guilty of not doing this enough. I’ve recently bought a Fitbit to make sure I do move enough. Being sedentary is one of the “hazards” of my job. More often than not, I’m sitting looking at my laptop for hours on end. My Fitbit really has made a huge difference in reminding me to get up and move and achieve my daily goals. What do you do to get moving?
  5. I’m a calendar girl… 📆
    Not *that* sort of calendar girl 😝 – I put everything on my wall calendar and in my planner. No matter where I am I’ll always be able to plan and make appointments with a quick glance.

    I also colour code Birthdays,🎂 personal activities,🍾 and work duties.📝

 

So there you have it, my top five tips for productivity.

Remember to join me on Instagram to follow the #B2BPC (Back to Basics with Pursuit Communications) series! 

Branding Basics

Recently we offered our tips on branding basics via our Instagram account

Here’s a breakdown of the tips we shared.

  1. Don’t paint yourself into a corner – choose a name and colour scheme that will allow you to grow!

    Research online and check if anyone has registered any of your shortlisted business names.
    Look at different colour schemes of other businesses online and see how it might work for your business.

  2. Do your research into branding and #ip (intellectual property) legal obligations. 📝
    Speak to industry experts about your obligations and rights in relation to branding. 🖊
    By taking these steps you’re well on the path to MAKING IT HAPPEN!
  3. EXPERIMENT! 🌈
    Hold a focus group with close family and friends.
    📝
    Get their thoughts on logos, tag-lines and your short list of brand names.
    🙏🏻
    Take the feedback into consideration and use this to move forward.
    If you’re able, try and ask potential customers.
  4. Whatever you decide for your branding, make sure there’s an obvious synergy between it and your business. 💬
    You don’t want to spend time explaining your branding name or choices when you could be working on securing new opportunities!
  5. Think of your brand as a person – Blonde 👱🏼‍♀️brunette or👨🏽 older👴🏻?? 👲🏾👳🏾👩🏻‍🎤👨🏼‍🍳
    Who would purchase from you?
    What’s their job title, their family situation? Additionally, think about the future and the implications of selling a business and handing your name over to someone else.
  6. Once you’ve chosen a name, colour scheme and have a #branding guideline document (if you don’t have one of these we have some fabulous contacts who can help!) you’re on the way to building your business! 🖊
    But where to next??
    🙋🏼
    That’s where a public relations campaign will help generate awareness of your business, your products and/or services. 📌
  7. Make sure your workspace reflects your values. 🖊
    Especially if you intend on hosting clients, make it a welcoming place. If you’re working from home choose a cafe or restaurant that sets the standard you want your business to reflect.
  8. Is your name readable? Choose a font that’s easy for people to understand and decipher. There are few things worse than trying to spell or explain your brand name to someone. 🖊
    Another reason why it’s important to get feedback on your final version of your logo.
  9. When you think about Sydney as a “brand” what do you think of?
    The harbour?
    The coat hanger – our iconic bridge?
    The Opera House?

    When you’re developing your business brand, consider the elements you want to be remembered. ➰
    Try and work these into your brand name, tagline, colour scheme! ⤵️
  10. Never underestimate the value of a professional!
    They’ll help define and “shape” your brand logo, any graphics and documents you require. 🖊
    We have a range of graphic designers that we call on for our own work and that of our clients. 🖊
    If you need a referral, let us know. We’re always happy to connect you with one of our fabulous service providers.

Contact us today to see how we can help your branding needs

Not a cookie cutter approach

I was talking to a potential client recently and mentioned that Pursuit’s core value is that Pursuit doesn’t offer a “cookie cutter approach” service agency. (I have noticed the irony that every time I mention this to a potential client, it’s the only element that is a “cookie cutter” approach!)

This value was the very reason why I started Pursuit. It’s my belief and experience that if you work with a business to deliver a service they need, the relationship will stand the test of time.

What works for one company, won’t work for another.

It’s that simple.

Budgets are different, values are different, goals are different, therefore the service I’m offering should be different and ultimately, the cost for our services will be different.

That’s why I’ve created a few offerings that will help guide businesses into making the right decision.

“What is Public Relations? How will it benefit me?” is a one-on-one consultation with me (Pursuit Founder, Brooke Simmons). I will ask you key questions to help you decide if indeed it is Public Relations that you need, and if it is, how it can help your business.

You’ll walk away with three Public Relations tactics that will help your business and a summary of consultation notes.  45-minute session.

The next offering “Which Social Media Channel is for me?” We understand that with so many options available for businesses, it can be a daunting decision.

I will help YOU select the social media channel that will deliver maximum results for your business.

I will also provide tips on how to integrate social media into your current marketing plan.

PLUS I will make recommendations for next best steps and materials you’ll need to get up and running. 60-minute session.

I created these services, with our core value in mind and to guide businesses of all sizes through the minefield that can be Public Relations and Social Media.

Tell me – what do you like about personalised service?

I’d love to hear in the comments below.

Video marketing in 2017

Recently I contributed my thoughts to a piece on Video Marketing and Social Media in 2017.

As I see it, video MUST be a part of your social media and general marketing activities. If only for the higher levels of engagement it offers.

As the article points out “A study of Australian users revealed that social media users watch 51 minutes of video content every day.”

If you’d like to read more about my thoughts CLICK HERE. 

To discuss how video marketing can help you business, contact Pursuit Communications today, for an obligation free consultation.

How can Public Relations help my business?

IMG_3615

This is a topic we’ve been discussing over on Instagram.

We shared a few ideas over there, so if you’re keen on specifics, take a look.

A more detailed examination is below.

The answer to this question depends on two factors.

Budget and ideas.

There’s really only one of those that in a majority of cases has restrictions. If you budget correctly, it needn’t have restrictions.

Ideas and possibilities come down to the creativity of the agency after planning a strategy that will meet the goals of your business needs and your budget requirements.

At Pursuit we operate on a “no cookie cutter approach”, meaning that each and every proposal we create for our clients is as unique as their business.

We listen to what our clients are saying, what they want to say through this public relations campaign, who they want to reach, their ideas on how we do this and after this, we brainstorm ideas and present a tailored proposal (within their budget!).

So are you interested in hearing how WE can help YOUR business?

Guess what?

We can for as little as $75.00. Yes, that’s right $75.

Do you want more details? CLICK HERE. 

Why *where* you meet is as important as who you’re meeting

Most of us will have been in the situation where we’ve met someone, a potential client or colleague even family or friends at a location that just isn’t right.

Remember how that made you feel?

That’s why, whenever I ask to meet someone I always like to meet somewhere where the service is nothing short of A+, the variety of food and beverages can cater to whatever situation, so coffees in the morning that can extend to morning tea or even lunch if I need to spend longer with a client and the venue *must* be in a central location that’s easy to access for everyone.

Recently, I had a meeting in the city and told my followers via Instagram Stories that the location was one of my all time favourite locations to meet when I’m in the city.

Why is this location one of my favourites?

Beyond the reasons listed above; there’s a WOW factor, the subtle lounge music that’s playing softly in the background, the ease of parking or access via public transport and the fact that it’s in a location that’s easily recognisable, even if you aren’t overly familiar with the CBD, you can find this place in an instant!

Now, before you’ve even met with a potential client or whoever it is you’re meeting, remember you want them to feel at ease and confident they can reach the meeting destination without any difficulties.

So where you meet, is as important as who you’re meeting.

Tell me, where do you like to meet?

Do you want to know my preferred meeting places?  

Fill in the form below and I’ll email you my list of top places to meet in Australia.

Creative Lady!

It’s been a week of “ticking things off”.
Firstly, I launched my FREE 15 Minute sessions – click HERE for more details on this.

Today, I’m excited to share that my listing on Creative Lady is now live. I’m joined by 100’s of other creative ladies around the world, all willing and ready to help YOU get your projects done.

Check out my listing and the Creative Lady website HERE

What have you achieved this week?

Why I might switch to a Google phone

Last week Google released their PIXEL phone. I’ve been reading various blogs about the benefits of the phone.

While THIS BLOG is specifically targeting PR professionals, the reasons for switching to a Pixel could be applied to anyone really.

I really like the idea of being able to search specifically for photos and while you can do this (in limited capacity) with the iPhone, it would appear on the surface that the Pixel takes searching to the next level. (Shouldn’t be a surprise coming from Google).

What features would you like from a mobile device?

-Brooke

 

Issues Management 101

Issues management, it’s enough to make any manager feel ill. Below, we’ve shared some of our top tips for managing an issue when it arises.

Rule 1 – Always have a plan. Get your team together and block out an entire day (yes, you’ll need this long) to consider all possible scenarios that could go wrong at your business. Then come up with a plan for these scenarios. You’ll find that at its core, you’ll have the same basic methodology, it’s simply the messaging or communication that will change. (We can help with that!)

Rule 2- Ensure everyone – yes EVERYONE knows what these plans are, when a new employee starts, induct them with some training which includes issues management. Sure they may never be directly involved, but, preparation is the key.

Rule 3- Update, Update, Update – Every 6-12 months, refresh these plans. Staff may move on, systems may change. Keep it current.

Rule 4 – If it’s related to social media employ the KISS technique. There’s no need to go over the top on social media, be authentic, short and to the point. (for more on social media no-no’s read this)

Rule 5 – Remember we can assist with your issues management planning and management. Contact us today.

Obama’s social success

As The President’s reign comes to an end, it seems apt to look at some of the social media tricks that Obama does well.

Presenting a focused and clear message – Remember Hope?

Barack_Obama_Hope_poster

It’s a one word slogan that created buzz and worked to build Obama’s profile.

Authenticity – Obama signs off social media posts, authored by him with -BO anything else is tagged appropriately. That way the audience knows who has written what and takes the post to the next level of engagement.

Empower those that support you  – celebrities including Oprah, Bradley Cooper and Tiger Woods have all met Obama and through their own ways their support has further promoted Obama’s profile.

Three very simple ways your business can succeed online.

If you’d like assistance with your social media presence, contact us TODAY. 

Original article