I was listening to the Seize The Yay podcast yesterday, it's a fabulous podcast that I highly recommend you subscribe to. Sarah Holloway is the presenter and she was interviewing Internet personality and New York Times Bestselling author Gary Vaynerchuk. If you haven't heard of Gary V before jump on Instagram, YouTube, Facebook - any social … Continue reading Lessons from Gary V
Tag: Australian Small Business
Consult with someone who knows
When you're running a business, you want to engage with the best people to get optimum results. We've all heard the saying "You don't ask a mechanic about your water pipes", so why would you engage the services of someone who doesn't understand the PR landscape to help you communicate your message? Pursuit Communications knows … Continue reading Consult with someone who knows
Branding Basics
Recently we offered our tips on branding basics via our Instagram account Here's a breakdown of the tips we shared. Don’t paint yourself into a corner - choose a name and colour scheme that will allow you to grow! Research online and check if anyone has registered any of your shortlisted business names. Look at … Continue reading Branding Basics
Not a cookie cutter approach
I was talking to a potential client recently and mentioned that Pursuit's core value is that Pursuit doesn't offer a "cookie cutter approach" service agency. (I have noticed the irony that every time I mention this to a potential client, it's the only element that is a "cookie cutter" approach!) This value was the very reason … Continue reading Not a cookie cutter approach
Goals for 2017
"Perfection is not attainable, but if we chase perfection we can catch excellence." —Vince Lombardi Earlier this month I sat down and did some planning for my business. I looked at potential opportunities for my own business, opportunities for our current clients and planned a strategy to acquire new business, to help others achieve their … Continue reading Goals for 2017