Over the coming days on Instagram we're sharing just some of the components of a media release that will get noticed! In coming up with this content, it reinforced to me what a multilayered "beast" the media release is. Beyond the content, which is arguably the most important element, there's so much more to a … Continue reading What makes a media release?
Category: Public Relations
The changing role of PR
This year more than ever, my daily tasks have been so varied, that I've found it difficult to really pinpoint as to what exactly a "typical" day in my "PR" universe looks like. To give you an example, I've made calls to the media pitching media releases and following up media releases (standard activity), I've created … Continue reading The changing role of PR
Guest Blog Interview: Sam Gardiner
The second guest blog interview is from Sam Gardiner. I met Sam at University (almost 16 years ago!) and since then we've not only been great mates and we've championed each other's endeavors. In the interview below, we discuss success, changing career paths and the fact that there is no such thing as an "average … Continue reading Guest Blog Interview: Sam Gardiner
How can Public Relations help my business?
This is a topic we've been discussing over on Instagram. We shared a few ideas over there, so if you're keen on specifics, take a look. A more detailed examination is below. The answer to this question depends on two factors. Budget and ideas. There's really only one of those that in a majority of … Continue reading How can Public Relations help my business?
What is Public Relations – a 2017 definition
This week on our INSTAGRAM (link opens new tab!) account I've been highlighting the critical elements of Public Relations in 2017. The Public Relations Institute of Australia (PRIA) defines Public Relations (PR) as: "the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation (or individual) and its (or their) publics. It's … Continue reading What is Public Relations – a 2017 definition
Mother’s Day
It's not *too* late if you've left promoting your Mother's Day products. Below I've shared my top tips to get customers buying in the last-minute rush. *Offer discounted or free express postage - and offer to send directly to "Mum" or "Nanna" rather than to the purchaser, and include gift-wrapping for a nominal fee. … Continue reading Mother’s Day
FriYAY wrap-up 28 April
Another fantastic session with lots of attendees this afternoon in my 5pm Instagram chat. Today I discussed - "Challenges" and the benefits of running one of these for your business. We've all seen those challenges on social media, three days to a great body, 14 days to become your own sales rep and so on. … Continue reading FriYAY wrap-up 28 April
Why *where* you meet is as important as who you’re meeting
Most of us will have been in the situation where we've met someone, a potential client or colleague even family or friends at a location that just isn't right. Remember how that made you feel? That's why, whenever I ask to meet someone I always like to meet somewhere where the service is nothing short … Continue reading Why *where* you meet is as important as who you’re meeting
Insights into public relations
I've been thinking about the best way to highlight the way public relations (PR) & social media works in the world, is to talk to those who use it / work in the industry / study it and employ ME to assist their business with their PR and social media goals. So, over the coming … Continue reading Insights into public relations
Creative Lady!
It's been a week of "ticking things off". Firstly, I launched my FREE 15 Minute sessions - click HERE for more details on this. Today, I'm excited to share that my listing on Creative Lady is now live. I'm joined by 100's of other creative ladies around the world, all willing and ready to help … Continue reading Creative Lady!
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