Dedication is not a dirty word

So I’ve had to make a very difficult decision in 2019.

This will be the first time in ten years that Pursuit /Central Coast Chronicle won’t have an internship program running.

Earlier this year, I shortlisted three wonderful candidates, met with them and organised a trial with one. So I was serious (at that stage) about another year of supporting an Intern.

When I was scheduling this trial, I realised I needed to dedicate a full day to this Intern, despite the fact she would only be with me for 3.5 hours.

There was the organisation of tasks before she arrived, (making sure the tasks weren’t too hard and equally not too easy, yet showing her the breadth of responsibilities). Once she arrived, there was explaining how “things work” at Pursuit and Central Coast Chronicle, showing her where everything is saved and then, getting around to some work.

It’s not that I didn’t love this interaction between an Intern and myself and learning to look at things a different way or consider a younger viewpoint.

It really did come down to dedication.

When you have an Intern or a Junior, there’s a lot of explanation that has to go on. If the face to face time is only weekly, that’s a lot of going over the same ground (hopefully only initially). It’s dedicating time and knowledge to someone who is willing to learn, someone who will benefit from your knowledge and you’ll benefit from their participation. It’s explaining the “how’s”, “who’s” and “why’s”.

So often, I’ve had an Intern tell me, “I’m learning so much, Uni doesn’t cover this sort of stuff!”

For me, that’s worth its weight in gold.

I do sincerely hope that in the future, I’ll be able to revisit an Internship program. It may be a program that’s completely different in nature, only time will tell.

I do know when it does happen again, I’ll be completely dedicated to ensuring both the intern, Pursuit Communications /Central Coast Chronicle and our clients all benefit from the experience.

An (overdue) update

If you’ve missed our posts on Instagram and Facebook and indeed our blog posts here there’s been a very good reason.

Our Founder, Brooke was ill (we’ll spare you the horrid details!) and after presenting at her doctor’s clinic with a RESTING heart rate of 175, it was in an ambulance to Gosford hospital.

After two days of examinations, ultrasounds and what felt like millions of questions, Brooke was diagnosed with a kidney infection (which was remedied quickly with antibiotics) and a thyroid condition called Graves Disease.

So, why are we being transparent about this? Especially on a business platform?

A few reasons.

  1. To explain the absence and the fact that as much as Brooke would have liked to have been on an island sipping cocktails, this simply wasn’t the case
  2. To praise the nurses in Gosford Hospital – Brooke has said on numerous times since coming home, it was the nurses care that got her through her hospital stay.
  3. Finally, to let you all know – that there are some exciting developments that Brooke will be releasing in the second half of 2019.

Thank you to our clients for your understanding during this time and to those who are yet to join us, we look forward to sharing with you the next phase of Pursuit Communications.

 

An intern’s perspective

As we look for a new Intern (click here more details about applying!), we’ve asked Jordyn Rankin our most recent Intern, to reflect on her experience.

 

So Jordyn, what did you expect from your internship & what was the reality of your internship experience?

I honestly didn’t know what to expect from interning with Pursuit Communications, I guess that’s because this was my first ever intern experience. So, I went into this with an open mind and an eagerness to learn, even though I knew it would be challenging, yet it would also be very valuable for my future in the PR industry.  

The PR industry is definitely portrayed in a glamorous light and I thought that I would step into this internship with an abundance of knowledge from everything I have learned at University so far. I was quick to realise that a lot of what we are taught in the classroom plays only a small part in this fast-paced industry.

Jordyn, under 100 words – describe your interning experience… 

The reality of my experience, over the 10 months I was with Pursuit proved that practical experience in the PR industry is so important whilst studying at University. I got to see first hand all the time, effort and hard work that goes into having a PR business in order to be successful. I know I have a lot more to learn, however interning with Pursuit has confirmed my passion for PR!

 

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Jordyn Rankin

 

With this in mind, do you think Intern experiences should count towards university credit points?

I think that every University should encourage more students to undertake internships because the benefits are endless. However, in my opinion, the most important benefit is that it gets your foot in the door, gets your name out there and is a way of networking and forming relationships, which is so important to do.

Real-life experience has personally given me a lot more confidence and motivation to succeed and now I’m able to add an internship on my resume, which is also a huge bonus. Brooke (Founder of Pursuit Communications and Central Coast Chronicle) has been an amazing mentor and from day one, I always felt supported in my work and my ideas. With her help, I can now go into my next internship or job interview with some real industry examples and knowledge that will set me apart from the rest.

Where do you see the PR industry moving in the next three to five years?

This is a very hard one to predict because of how fast the industry is evolving and how much the web and social media revolutionises the way the PR industry operates. Having also studied Marketing at Tafe I can definitely see both PR and Marketing complimenting each other and becoming more integrated. Utilising both of these disciplines is definitely proving the overall success of businesses today in reaching its target markets. As a result, I think there will always be a demand for experienced, result driven PR practitioners.

 

How so?

The PR industry is a lot more than just press releases and getting the word out to journalists. (If you’re still thinking that it’s just media releases, you really need to chat to Pursuit – some of the ideas Brooke comes up with for her clients are absolute “WOW-factor!”)

So following this line of thinking, PR is becoming more popular for businesses (well I think so!) because of the multitude of ways a message can be executed. PR isn’t advertising, nor is it like marketing. It’s all about storytelling and shaping an image of a certain product, service, event, or organisation. Therefore, PR gives businesses an exciting way to stay connected with their customers (both existing and potential) and an opportunity to educate the general public about what it is they do – in (perhaps) an unconventional way. 

Any tips for those considering starting an internship program?

The sooner you start interning the more you will get out of your degree and the more experienced you’ll be entering the workforce after University. You will learn so much more by gaining practical experience, so step out of your comfort zone, ask questions (there are no right or wrong questions) and make your resume stand out above the rest. 

Finally, interning is also a lot more than just showing up and doing what you’ve got to do. It’s about being proactive in the office, anticipating what might be happening and asking if you can help (go above and beyond!) it’s also about getting to know what other PR agencies are out there and what they’re all about so I highly recommend researching, talking to people and attending networking events!! It will hugely benefit you and your future as a PR practitioner during your time at University and also when you step foot into the real world.

Brooke’s note: Jordyn, thank you for what you added to Pursuit and to the launch of Central Coast Chronicle. You were here at a critical time for both businesses and your ability to adapt and “switch gears” from “PC” to “CCC” at a moment’s notice was very much appreciated. I wish you continued success with your studies and entering the workforce.

Getting back to work in 2019

The New Year is all about starting fresh, not just on a personal level but also on a professional level.

Bringing some new bright ideas to the table after the break allows for successes in the year to come.

Here are 3 tips for getting back to work, successfully in 2019:

  1. Organise your office – this is probably one of the most important ones because a tidy workspace allows for a clearer mind to think without extra clutter. Marie Kondo’s Netflix show “Tidying up with Marie Kondo” is an excellent way to start and to find that motivation to get your office organised. With 1.4M followers on Instagram, she must really know what she’s talking about!! Clear out those drawers, make sure your desk is clear and your filing system is ready for a new year.
  2. Revise plans – this might include the PR for your business, advertising, social media, website setup and anything that is visible to the public in promoting your business. Pursuit Communications is ready to talk (obligation free) for some suggestions on how to build these profiles. Contact us today, via email to organise a time to discuss ideas!
  3. Make sure everyone is on the same page – this one is a huge one regarding the success of your business. If no one in the office knows about your plans for 2019, then goals won’t be met, so making sure a well thought out written plan for the year is available. You may want it saved on a shared drive or in the cloud, so it’s easily accessible. .This also includes the local community and your customers so they know what your plans  / upcoming events and activities are. If you’re not on Central Coast Chronicle, 2019 is a great time to join to keep up to date with what’s going on in the community and collaborate with like-minded business owners.