“Words are free… It’s how you use them that may cost you”

Never have truer words been written.

This week’s Small Business September offer is for a Blog Ideas Session and quite possibly one of my favourite things to do.

Thinking about content for my clients is exciting, it gives me the opportunity to think creatively. “How can I position this message differently, to reach a unique audience?” I often ask myself.

Once I’ve decided with the client the different audiences to target, it’s then a matter of being creative with the message to ensure cut-through.

That’s what you’ll get this week.

Over 60 minutes – two phone calls sessions (one at the start and one at the end) we’ll talk you through the ideas from start to finish. During the first call, we’ll get you to tell us what you’d like to achieve from these blog posts. 

We’ll then get our creative hats on and come up with up to 12 suggestions for post ideas. 

Please note: if you’d like us to write these posts, this is a separate cost. 

As a result of blog posts we’ve written for clients, we’ve been able to secure exposure for a major fashion brand in business magazines (not the first place you would think to look!), we’ve been able to get coverage for an educational business in industry magazines to spread the message of their services.

So if you think a blog post is just to sit on a website, think again!

Click here to get started.

 

 

 

 

Photo by LUM3N on Unsplash

Why we offer freebies

Did you know we have a freebie page?

We do!

Right now, we’re offering a New Year’s hashtag cheatsheet. A complete list and thought-starter document for your social media needs.

Go and check it out. 

We offer freebies to build rapport with our existing audience and to build on that audience.

Our content changes frequently because we know our audience’s needs changes as frequently as our own!

We’re currently working on ideas for 2019 for our freebie content and we’re excited about the offerings you’ll be able to download.

 

Productivity tips

Over on the Pursuit Communications Instagram account recently I shared tips on how I stay productive. (LINK)

  1. Don’t let the “E-mail Monster” control your day I prioritise emails – with categories /importance /urgency. 📧
    It keeps me on track (most of the time!) and the “email anxiety” levels to a minimum. I use different tags and then work through these according to the level of priority
  2. Pop it on silent – face down and get to work! Turning your mobile on to silent will help get the work done.
    If it helps, consider changing your voicemail message. State in your message the time you expect to return the call. Most people will understand!
  3. I 🧡 a good “to do” list
    It makes me feel organised and I can see at a glance what needs to be done.
    I break my lists down into clients and then prioritise. I highlight super important tasks and cross them off first!
    My lists are in my Kikki K planner, which goes EVERYWHERE with me.
  4.  Get up and move – your health comes first. I’m guilty of not doing this enough. I’ve recently bought a Fitbit to make sure I do move enough. Being sedentary is one of the “hazards” of my job. More often than not, I’m sitting looking at my laptop for hours on end. My Fitbit really has made a huge difference in reminding me to get up and move and achieve my daily goals. What do you do to get moving?
  5. I’m a calendar girl… 📆
    Not *that* sort of calendar girl 😝 – I put everything on my wall calendar and in my planner. No matter where I am I’ll always be able to plan and make appointments with a quick glance.

    I also colour code Birthdays,🎂 personal activities,🍾 and work duties.📝

 

So there you have it, my top five tips for productivity.

Remember to join me on Instagram to follow the #B2BPC (Back to Basics with Pursuit Communications) series! 

Guest Blog Interview: Sam Gardiner

The second guest blog interview is from Sam Gardiner. I met Sam at University (almost 16 years ago!) and since then we’ve not only been great mates and we’ve championed each other’s endeavors.

In the interview below, we discuss success, changing career paths and the fact that there is no such thing as an “average day”.

B:  Okay Sam, give me your elevator pitch… “Who is Sam Gardiner?”
S: I’m a creative at heart,  even at an early age, I found myself playing around on computers, creating and designing different things.. logos, brands, publications, labels, websites… I’ve always had an appetite for creativity. So when I completed high school I went into a BA comms at UWS (where we met!) with the idea to break into the advertising industry in some way.

I had this desire to feed my creative urge, however, I saw advertising as a cut-throat business which discouraged me greatly.  During this time, I took over my brother’s homebrewing kit, and from that moment on the die was cast. I decided to pursue a career in brewing. Once I had completed my BA comms I did a two-year graduate diploma in brewing, and subsequently worked a decade in the brewing industry.  Eventually, I found myself specialising in the setup and commission of new micro-breweries around the world.

After 10 years I decided to settle back in Australia and take a change in direction – I went back to my initial passion around creativity and now I work in a small advertising agency, in Sydney

B: So what’s your job and how does an average day look for you?
S: I’m “officially” a Production & Video Manager, but often there’s more to it than that.

My day revolves around wearing a range of different hats. Working for a small agency, I have my fingers in many pies when it comes to projects.

B: Yes, I find the same thing. No two days are ever the same!

S: Exactly! One moment I am out shooting a video, the next I’m designing a mock-up for a  website and liaising with programmers to bring that mockup into reality, then I may be managing the production of a trade magazine, or analysing data from a recent MailChimp campaign, or editing and producing our latest months content for Hello Foodservice, in between meeting with clients.

B: I find when it’s like that, it’s often hard to keep track of what day it is, because usually you’re always forward planning /working and then remembering the actual date is not (for example) November it’s September!

S: Yes!  I do find especially with travel thrown into the mix that the days fly by (pardon the pun!) and some days I leave with a headache, others I leave with a smile, but on the whole, I love what I do.
 

SG Blog photo

Sam Gardiner, Production & Video Manager

B: I think that’s important to love what you do. On that vein of thinking, what advice would you give someone?  

 
S: Don’t doubt your abilities when you look at others. A lot of people bluff. If you can deliver, that’s what will lead you to success.

B: Speaking of #Success (Which you know is a hashtag we champion!) what does success mean to you?

S: Success is in the eye of the beholder. Only you can gauge what is a success and what is not due to your own set of principles. Some people gauge earning a million bucks as a success, others gauge having a loving family at their side as a success. It’s subjective.

One thing I would say is that even something you may consider a failure is a success in a way as you can learn from it for next time.
If you do experience a failure, never give up.

Learn from it.
Move on.
Try a different route.
Eventually, you will succeed.

 

***

I’d like to thank Sam for his time and friendship. There’s more guest blog interviews coming soon, so stay tuned. 

If you missed our first guest blog interview with Intern Lani then CLICK HERE.

 

FriYAY wrap-up 28 April

Another fantastic session with lots of attendees this afternoon in my 5pm Instagram chat.

Today I discussed – “Challenges” and the benefits of running one of these for your business.

We’ve all seen those challenges on social media, three days to a great body, 14 days to become your own sales rep and so on.

Are they beneficial? If you do run one, what do you get out of it? I discussed this and more.

Key points:

*Share your “Challenge” with a specific audience, don’t just share it to everyone, make it specific and then target those customers.

*KIS – Keep It Simple – it will make the challenge more enjoyable for everyone (you and the participants)

*Prepare ALL your content in advance – This way you’ll be ready to go and won’t be frantically creating documents or content at the last minute and you’ll be lest likely to have errors!

I do have some ideas for some challenges I can hold and if you’d like more details CONTACT ME.

Next up I discussed ShadowBanning on Instagram

This seems to be affecting a lot of businesses on Instagram. So what is it? It’s when your hashtags become undiscoverable, therefore your posts can’t be found and you’ll notice a decrease in the number of likes.

Key points:

*It’s POST BASED – NOT – account based

*There is a way to check if you’ve been shadowbanned, or if a particular post has been shadowbanned. CONTACT ME and I’ll send you the details.

Weekly wrap-up:

*Logies discussion and Samuel Johnson winning the gold!

*Radio ratings results; Alan Jones return provides boost for 2GB, and the interesting results for FM radio.

That’s it for this week. Hope you all have a great weekend.

 

Insights into public relations

I’ve been thinking about the best way to highlight the way public relations (PR) & social media works in the world, is to talk to those who use it / work in the industry / study it and employ ME to assist their business with their PR and social media goals.

So, over the coming weeks, I’ll be sharing some insights from some of those in my networks to show YOU how PR and social media works.

If there’s a question you’d like me to address, please pop it in the comments below.

I’d love to answer your questions, or have one of our guest bloggers answer it for you!

La La Land & Public Relations

n the 2016 film La La Land, one of the first songs is “Someone in the Crowd”. If you haven’t seen the film or heard the song, do yourself a favour, and have a quick listen. (Note: link opens Spotify)

While listening to the song on my way to a meeting, I found some very clear comparisons between the song and public relations and it’s not hard to see some of the connections.
You got the invitation You got the right address
If you’re on the guest list, you’re well on your way to connecting with those who will help you get to where you want. You may think at that particular point “what am I doing here?”, you never know, in the future, you may just thank your “past self”!

A little chance encounter
Could be the one you’ve waited for

We’ve all been at events where we meet that one person, who is exactly who we needed to meet. Whether it’s someone who can connect you with someone else or indeed the person you’ve tried to track down, that “Someone in the crowd” could be at that party, business event or even at your local coffee shop!

Tonight we’re on a mission
Tonight’s the casting call
If this is the real audition
Oh, God, help us all

Everyone has a goal at every event they attend. It might be as simple as having a good time, however in the business world, attending an event usually has a purpose. If you’re there to network, catch-up with some business associates or to introduce a new contact to some of your contacts, there’s a goal to meet and it’s always “the real audition” so it’s vital you present your best self!

You make the right impression
Then everybody knows your name
We’re in the fast lane

This is relatively easy to “translate”. If you present your best self, the word of mouth recommendations will “speak for themselves”. (sorry bad pun!) Once you’ve made that great first impression, you’ll be on your way to success.

Someone in the crowd could be the one you need to know
The one to finally lift you off the ground
Someone in the crowd could take you where you wanna go

Finally, that someone in the crowd could be the person you’ve been looking to meet. If you see someone standing on their own at an event, go and talk to them, you never know how they might be able to help you in taking you to where you want to go!

Key takeaway points:

*GO to that event, you may not feel like, but you never know who you’ll meet and how they might be able to help.

*Always present your BEST self. Just because you may be seeing some of the same faces, it’s no excuse to slack off in your appearance.

*Don’t forget the incredible value of word-of-mouth referrals. You make the right impression one, that one person has the potential to increase your business ten-fold. Don’t be afraid to ask for referrals or indeed a recommendation on LinkedIn.

If you’re thinking about GROWING your profile look at my “Grow with PR” session  it could be the next best step you make for your business. 

 

Issues Management 101

Issues management, it’s enough to make any manager feel ill. Below, we’ve shared some of our top tips for managing an issue when it arises.

Rule 1 – Always have a plan. Get your team together and block out an entire day (yes, you’ll need this long) to consider all possible scenarios that could go wrong at your business. Then come up with a plan for these scenarios. You’ll find that at its core, you’ll have the same basic methodology, it’s simply the messaging or communication that will change. (We can help with that!)

Rule 2- Ensure everyone – yes EVERYONE knows what these plans are, when a new employee starts, induct them with some training which includes issues management. Sure they may never be directly involved, but, preparation is the key.

Rule 3- Update, Update, Update – Every 6-12 months, refresh these plans. Staff may move on, systems may change. Keep it current.

Rule 4 – If it’s related to social media employ the KISS technique. There’s no need to go over the top on social media, be authentic, short and to the point. (for more on social media no-no’s read this)

Rule 5 – Remember we can assist with your issues management planning and management. Contact us today.

Olympic Dairy Milk?

A bit of fun post for a Friday.

Cadbury has released a special “Australian Olympic Team Edition” of their chocolate.

It’s not Vegemite (been there, done that) and it’s not pavlova, although we think that may be a great one (anyone listening at Cadbury??)

It is, Lamington and according to product description includes: “Dairy Milk milk chocolate with raspberry jam flavoured pieces, vanilla cake flavoured pieces and coconut”.

Ahhh YUM!

But wait there’s more. No really!

In July an Apple Crumble Bar will be released, also in support of the Australian Olympic Team.

If this is what Olympians eat, sign me up.

Makes me think, what “Aussie” flavoured chocolate block would you like to see?

 

CDM Lamington FINAL_D98F5D50-39A4-11E6-B1B8AA858E830DD7

Lamington Dairy Milk – Image via AdNews

Original story here.

 

Goodbye, Farewell, Amen

For those of you who can recall, you’ll know that our blog title comes from the final episode of M*A*S*H.

Saying goodbye is never easy and for many of us so signing off at the end of an email.

Your email signature should have links to your social media pages (if you need help establishing these, we can do this!) and your best contact details.

We found a list of the origins and uses of 8 common sign-offs for email.

We frequently use; Kindly, Sincerely, Yours sincerely, With thanks and in more relaxed situations Cheers.

Let us know in the comments what you use to sign off.


 

Link: 8 Common Sign offs