Did you know we have a freebie page? We do! Right now, we're offering a New Year's hashtag cheatsheet. A complete list and thought-starter document for your social media needs. Go and check it out. We offer freebies to build rapport with our existing audience and to build on that audience. Our content changes frequently … Continue reading Why we offer freebies
Tag: Sydney Public Relations
5+ Ways to Improve your Instagram
The most recent #b2bpc series on our Instagram we covered "Five ways to improve your Instagram." So lets jump in to the tips; Plan. It’s one of our favourite four letter words! ✔️ There are sooo many resources out there to help you schedule your posts, stories - that there’s really NO excuse not to have … Continue reading 5+ Ways to Improve your Instagram
Guest blog interview: Sandy Cummins
Today's Guest blog interview is with a past client of Pursuit's - Sandy Cummins. We worked with Sandy and her team when they launched a business in the beautiful Daylesford region of Victoria, Australia. We've stayed in contact over the years and I was thrilled to have Sandy's contribution towards our guest blog series. So, … Continue reading Guest blog interview: Sandy Cummins
Not a cookie cutter approach
I was talking to a potential client recently and mentioned that Pursuit's core value is that Pursuit doesn't offer a "cookie cutter approach" service agency. (I have noticed the irony that every time I mention this to a potential client, it's the only element that is a "cookie cutter" approach!) This value was the very reason … Continue reading Not a cookie cutter approach
What makes a media release?
Over the coming days on Instagram we're sharing just some of the components of a media release that will get noticed! In coming up with this content, it reinforced to me what a multilayered "beast" the media release is. Beyond the content, which is arguably the most important element, there's so much more to a … Continue reading What makes a media release?
Video marketing in 2017
Recently I contributed my thoughts to a piece on Video Marketing and Social Media in 2017. As I see it, video MUST be a part of your social media and general marketing activities. If only for the higher levels of engagement it offers. As the article points out "A study of Australian users revealed that … Continue reading Video marketing in 2017
How can Public Relations help my business?
This is a topic we've been discussing over on Instagram. We shared a few ideas over there, so if you're keen on specifics, take a look. A more detailed examination is below. The answer to this question depends on two factors. Budget and ideas. There's really only one of those that in a majority of … Continue reading How can Public Relations help my business?
What is Public Relations – a 2017 definition
This week on our INSTAGRAM (link opens new tab!) account I've been highlighting the critical elements of Public Relations in 2017. The Public Relations Institute of Australia (PRIA) defines Public Relations (PR) as: "the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation (or individual) and its (or their) publics. It's … Continue reading What is Public Relations – a 2017 definition
Insights into public relations
I've been thinking about the best way to highlight the way public relations (PR) & social media works in the world, is to talk to those who use it / work in the industry / study it and employ ME to assist their business with their PR and social media goals. So, over the coming … Continue reading Insights into public relations
Sharing the love
Ahhh Valentine's Day. There's no escaping it, if like us you believe everyday should be Valentine's Day, why not do something romantic every week of the year? (It may sound like a lot of work, but trust us on this one!) Here's how... Leave a note in your loved one's pocket or send them a … Continue reading Sharing the love
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