The differences between PR and Marketing

Our intern Jordyn takes a look at the differences between Public Relations and Marketing in this week’s blog post.

PR V Marketing

Public Relations V Marketing

This is a common question that often arises and to put it simply, an answer that comes with multiple layers, therefore deserving a better explanation.

Public relations holds various definitions, however, it could be referred to as “deepening the connection an entity has with people who matter most to the businesses success”. In other words, PR is all about establishing, growing and maintaining reputation. Marketing, on the other hand, to put it bluntly, is about ‘’selling stuff’’.  

That said, there will always be crossover within public relations and marketing. Marketers still place importance on reputation while PR people are also interested in selling stuff. However, some marketers will still put sales ahead of reputation just as a portion of PR people will put reputation ahead of sales.

By way of comparison, the corporate communication side of PR tends to be more long-term in nature and more focused on building relationships with businesses. This might include functions for managing issues, communication corporate initiatives and building relationships with stakeholders. Importantly, there is always likely to be corporate and marketing crossover communication activities.

To generalise the two, marketers prefer pushing one-way promotional messages directly to consumers whereas, PR people prefer sparking conversation through a two-way engagement directly to consumers as well as third-party influencers.

All that aside, marketers will often hire PR people to add value to a campaign but in some organisations, PR will lead the way.

 

 

The inspiration for this post came from: 
https://www.smartcompany.com.au/marketing/the-differences-between-pr-and-marketing/?utm_campaign=SUS&utm_medium=email&utm_source=newsletter

 

Video marketing in 2017

Recently I contributed my thoughts to a piece on Video Marketing and Social Media in 2017.

As I see it, video MUST be a part of your social media and general marketing activities. If only for the higher levels of engagement it offers.

As the article points out “A study of Australian users revealed that social media users watch 51 minutes of video content every day.”

If you’d like to read more about my thoughts CLICK HERE. 

To discuss how video marketing can help you business, contact Pursuit Communications today, for an obligation free consultation.

Olympic Dairy Milk?

A bit of fun post for a Friday.

Cadbury has released a special “Australian Olympic Team Edition” of their chocolate.

It’s not Vegemite (been there, done that) and it’s not pavlova, although we think that may be a great one (anyone listening at Cadbury??)

It is, Lamington and according to product description includes: “Dairy Milk milk chocolate with raspberry jam flavoured pieces, vanilla cake flavoured pieces and coconut”.

Ahhh YUM!

But wait there’s more. No really!

In July an Apple Crumble Bar will be released, also in support of the Australian Olympic Team.

If this is what Olympians eat, sign me up.

Makes me think, what “Aussie” flavoured chocolate block would you like to see?

 

CDM Lamington FINAL_D98F5D50-39A4-11E6-B1B8AA858E830DD7

Lamington Dairy Milk – Image via AdNews

Original story here.