The changing role of PR

This year more than ever, my daily tasks have been so varied, that I’ve found it difficult to really pinpoint as to what exactly a “typical” day in my “PR” universe looks like.

To give you an example, I’ve made calls to the media pitching media releases and following up media releases (standard activity), I’ve created a send-out campaign (somewhat standard, pending on the client’s needs) (I’ll share more details about that send out soon!), I’ve approached businesses on behalf of another client to form partnerships and a ton of social media activities. Beyond all of this, I’ve assisted with financial forecasting and assisted with plans for new businesses.

As I said, it’s all part of the changing role and services that a PR agency can deliver.

THIS ARTICLE encapsulates this sentiment. 

Do you work in PR?

Have you found your role changing?

Let me know in the comments below.

 

Three tips to take your Instagram account to the next level

If you’ve joined me over on Instagram you would have seen my three tips for taking your Instagram account to the next level. 

Here’s a wrap-up of what I covered.

  1. ROCK your biography. This is your chance to highlight what it is you do. Use strong words and make sure the link drives traffic to your product or service AND you’ve referred to it in your most recent post.
  2. Style your posts. Check out our feed as an example.  Keep it consistent, don’t make it too hard to replicate (remember you’re going to be using this style day-in and day-out!) and make sure it’s easy on the eye. No harsh colours or hard to read fonts. 
  3. Use other apps to UP your game. There are so many apps out there to make the most of your images. My current favourite app? Adobe Spark. It takes your images to the next level! 

 

If you like these tips and you’re trying to decide which channel best suits you sign up to the “Which Social Media Channel is for Me” service. Alternatively, if you’re looking for more direction on Instagram or Facebook why not sign up to our Social Media Audit. 

 

Sharing the love

Ahhh Valentine’s Day. There’s no escaping it, if like us you believe everyday should be Valentine’s Day, why not do something romantic every week of the year? (It may sound like a lot of work, but trust us on this one!)

Here’s how… Leave a note in your loved one’s pocket or send them a text with I LOVE YOU in a different language. 

Find the best way to share the language of love here.

While we’re talking all things love, don’t forget that we’re sharing the love with our FREE PR advice opportunity.  

You just have to tell us what areas of marketing, PR and social media your business needs improving.

Then we’ll be in touch with our recommendations. It’s that easy. 

 Have a LOVELY day!

More on SEO & PR

Earlier this week we blogged about SEO & PR.

There’s no doubt that they go hand-in-hand, especially in today’s digital world.

We’ve found another article we wanted to share, that highlights some important tips when considering PR & SEO.

Read it here.

Remember, we can provide PR and through our partner connections; SEO services.

Contact us to discuss how we can assist with you business plans.

SEO & PR a match made in heaven!

We work closely with a number of service providers to offer our clients a tailored package when reaching their PR and marketing goals. 

Just one of these providers is SEO – from the link below, you’ll see a number of connections between PR and SEO. 

So if you’re looking to further your brand’s awareness, remember that SEO is only part of the solution. 

Why not take advantage of our FREE 10-minute consultation? We’ll guide you towards your next best step!  

LINK to original article