Learning as you go… The new way forward

I know I’m not alone when I say, this new way forward, for a large majority of us, will see us “winging it” to start with.

The Coronavirus has thrown so many industries into disarray and knowing how to move forward while we wait on details from the Government about funding doesn’t make the process any easier or any of us an expert in what to do!

However, what we do know that with a few simple steps, the process can be a lot easier.

Firstly, take everything one day at a time. The expectations that we are to achieve just as much, if not more than “B-C” (Before Covid-19) isn’t a fair reality.

If you’re fortunate to still have employment, check in with your team, your boss at least once a day, even if it’s via email or text. If you’re feeling anxious, let them know. These are uncertain times we’re facing and if you need support there’s Beyond Blue and Head to Health. 

If you’re running your own business and trying to keep everything afloat, now might be the time to start with lists, we love TRELLO for a good list creation, you can invite others to see what’s due when and create different boards for different components of your business. Remember now is the time to work smarter, not harder!

If you’ve had to close your business, but still want to keep your company front of mind with your customers we have created a series of lists, for download for you to use to hit the ground running, we’ve currently got lists for:

  • General Retail
  • Gardeners
  • Hairdressers
  • Physiotherapists
  • Cleaners
  • Travel Agents
  • Musicians
  • Creatives /Freelancers
  • Podiatrists
  • Early-childhood educators
  • PLUS MORE!

To get your copy of a list that’s applicable to your industry, click here. 

Remember, no one is an expert of how to deal with business during Covid-19, we’re all just doing the best we can. That’s all ANYONE can ask.

If we can be of assistance, in any way, even if it’s just to chat, please contact us. 

What makes a media release?

Over the coming days on Instagram we’re sharing just some of the components of a media release that will get noticed!

In coming up with this content, it reinforced to me what a multilayered “beast” the media release is.

Beyond the content, which is arguably the most important element, there’s so much more to a media release. JPEG image-4172F6698DF5-1

There’s the fact that you need to tailor it to HOW you’re distributing the release, there’s font consideration and so much more (we have allocated 10 days to it on Instagram!).

Do you need a media release for your business to share the news of a new product line in store?

Perhaps you’ve been selected for a local business award, certainly, THAT’s worth sharing!

Or maybe you’ve just managed to secure a top influencer online or a celebrity to promote your product!

Whatever it is, we can assist with your next media release. CLICK here to view how we can help. 

I look forward to sharing some tips with you and reading your feedback.

 

Hello 2017!

2017 – full of promise and potential. 

A new year equals new opportunities. 

With this in mind, Pursuit is now taking on NEW CLIENTS. So if you’ve been considering PR, Social Media or increasing your personal brand, please give me a call.


We can discuss your thoughts and I’ll make initial recommendations and if you’d like to explore the possibility of a proposal then we can take that next step. 

There are lots of exciting developments on the horizon at Pursuit HQ, I’ve spent this past week planning and I’m looking forward to sharing the excitement with you in due course. 

-Brooke 

How to catch up after a break

So recently I was on leave for a dear friend’s wedding.

While I was keeping an eye on things during my “leave” the inbox I returned to wasn’t the one that I left.

With numerous subscription emails, emails from clients and then a few from friends to deal with I thought I’d share a few of my tips that helped me get through the jungle that was my inbox.

  1. Prioritise – Quickly scan through your emails and see what has to be dealt with as a priority. Create folders if that helps and put emails in folders accordingly
  2. Delete – Any subscription emails that really aren’t relevant, just delete.
  3. Email your clients – As soon as you’re back on deck, send your clients / customers / colleagues an email notifying them that you’re back on deck and making your way through emails and you’ll be in touch regarding their initial email shortly.
  4. Friends last – Sorry, I know this really isn’t ideal, BUT it will give you something to look forward to at the end of the day or as soon as you’ve completed all your other tasks.

So there you have it.

A few quick and dirty tips to help you manage your inbox.

Goodbye, Farewell, Amen

For those of you who can recall, you’ll know that our blog title comes from the final episode of M*A*S*H.

Saying goodbye is never easy and for many of us so signing off at the end of an email.

Your email signature should have links to your social media pages (if you need help establishing these, we can do this!) and your best contact details.

We found a list of the origins and uses of 8 common sign-offs for email.

We frequently use; Kindly, Sincerely, Yours sincerely, With thanks and in more relaxed situations Cheers.

Let us know in the comments what you use to sign off.


 

Link: 8 Common Sign offs