What is Public Relations – a 2017 definition

This week on our INSTAGRAMĀ (link opens new tab!) account I've been highlighting the critical elements of Public Relations in 2017. The Public Relations Institute of Australia (PRIA) defines Public Relations (PR) as: "the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation (or individual) and its (or their) publics. It's … Continue reading What is Public Relations – a 2017 definition

Snapchat Stats

Snapchat has announced its Australian team and with it shared some eye opening statistics. More thanĀ 100M daily active users of Snapchat- over half are outside the US 10B video views every day on Snapchat - TEN BILLION!!!! 2/3 of people who use Snapchat daily create content every day Daily Snapchatters spend on average 25-30 minutes … Continue reading Snapchat Stats