What is Public Relations – a 2017 definition

This week on our INSTAGRAM (link opens new tab!) account I’ve been highlighting the critical elements of Public Relations in 2017.

The Public Relations Institute of Australia (PRIA) defines Public Relations (PR) as: “the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation (or individual) and its (or their) publics. It’s the key to effective communication in all sectors of business, government, academic and not-for-profit.” 

How does that translate into simple terms in 2017?

It’s the art of communicating.

Yes, I believe there is an art to communicating and getting your message across.

A “good” PR practitioner knows who (how to drill down to your audience) to target, where (which outlets) to target, when (when is the best time to reach these media outlets and when is the best time for placement) to target your message.

Given the ever-increasing dominance of social media, messages can and must be shared across these channels as part of a comprehensive and effective PR campaign.

There’s no argument that the media landscape is incredibly “noisy”, in that through channels such as Facebook, Instagram, Twitter, and Snapchat (to name a few) having your share of voice is becoming more difficult.

That being said, there IS a way to get your product or service seen by your ideal customers. Talk to the experts (that’s the Pursuit Communications team!) about how we can create a tailored service to meet and achieve your goals.

For as little as $75 you can have a consultation (link opens new tab!) with me, Brooke Simmons, to explore what options will best deliver results for your business.

BONUS:: BOOK a session now (we’ll talk over Skype or Facetime or over coffee if you’re between Newcastle & Sydney) and I’ll provide a FREE 10-minute social media makeover (or beginners tips if you’re just starting). Valid until 1/6/2017.

Pre-produced Snapchat content on the way

Yes, you read correctly!

Snapchat has released details of “Memories” which is being rolled out over the coming months.

Essentially you can create your content and then save it to memories to share at a later date, there’s also a preview of a private folder “for my eyes only”!

Have you jumped on Snapchat yet? Let us know your username in the comments.

Have a look at the details HERE: http://www.prdaily.com/Main/Articles/21042.aspx?utm_medium=email&utm_source=Savicom&utm_campaign=1467991800.81678&utm_term=http%3A%2F%2Fwww.prdaily.com%2FMain%2FArticles%2F21042.aspx


Snapchat Stats

Snapchat has announced its Australian team and with it shared some eye opening statistics.


More than 100M daily active users of Snapchat- over half are outside the US

10B video views every day on Snapchat – TEN BILLION!!!!

2/3 of people who use Snapchat daily create content every day

Daily Snapchatters spend on average 25-30 minutes every day in the app – telling stories, communicating with their friends and learning about the world

We’re interested, do you use Snapchat?

Contact us today, if you’re keen to get your business in front of this captive audience.

We can assist with account setup and with content creation.

Email brooke(@)pursuit communications.com.au to learn more.


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